What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Brittany D.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Likeliness to Recommend

10 /10

Pros

  • Continually Improving Product
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Allie B.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Easy to use, complicated to master

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is extraordinarily robust. Its functionality is huge and there is so much you can do with this product especially with email campaigns. The email analytics are easy to understand and share with leadership.

What is your favorite aspect of this product?

I love how easy it is to create and send an email. I love the A/B testing features and how simple it is to schedule a social media post. The product's core functionality is fairly intuitive to share with newer members of our team.

What do you dislike most about this product?

Social media dashboard data cannot be easily exported. Onboarding was clunky and ineffective. Importing contacts is very complicated and hard to do. These issues make the product frustrating at times.

What recommendations would you give to someone considering this product?

Be sure to set up enough to learn the product after purchasing it. Use the resources and videos to keep up to speed; they are more effective than onboarding which is slow and ineffective. Be sure to import image assets during onboarding.

Pros

  • Enables Productivity
  • Performance Enhancing
  • Unique Features
  • Respectful

Cons

  • Charges for Enhancements
  • Inhibits Innovation
  • Slower Product Innovation

Scott A.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Only essential if you use the website integration

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

website integration

What is your favorite aspect of this product?

the blog publishing and integration with our website

What do you dislike most about this product?

updates to the social post scheduling are clunky

What recommendations would you give to someone considering this product?

use as many features as possible to make it worth it

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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