What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Ryan C.

  • Role: Sales Marketing
  • Industry: Agriculture
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2024

Best CRM on the market

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It can offer a variety of solutions in automation, control and activity management

What is your favorite aspect of this product?

Being able to manage my activities and schedule them

What do you dislike most about this product?

Difficulty automating tasks, validation needs to be done manually

What recommendations would you give to someone considering this product?

Evaluate the size of your team and the need for the plan, understand which one suits you best

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Commodity Features
  • Vendor's Interest First
  • Leverages Incumbent Status

Jucilayne A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Likeliness to Recommend

9 /10

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Inspires Innovation

Gouthami K.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Value-Driven Features for Marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub's centralized platform sets it apart from other alternative solutions in the market. HubSpot brings every marketing solution under one roof, whereas other alternatives in the market lack such centralized capabilities. This means that with HubSpot Marketing Hub, I don't have to toggle between different applications to work with different aspects of marketing.

What is your favorite aspect of this product?

I like its user interface because navigation to different modules is made easy

What do you dislike most about this product?

There are no dislikes

What recommendations would you give to someone considering this product?

I recommend anyone new to consider HubSpot Marketing Hub to explore its features to ensure that it aligns with your business goals.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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