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HubSpot Marketing Hub
8.9 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

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Website Analytics

Score 9.0

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

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Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Joel G.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Amazing product, efficiency raising

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimisation

What do you dislike most about this product?

Can be quite expensive It has annual contracts – no early termination

What recommendations would you give to someone considering this product?

If you need a good database to marketing service, use this one!

Pros

  • Reliable
  • Efficient Service
  • Performance Enhancing
  • Unique Features

Cons

  • Leverages Incumbent Status

Willis P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2023

Features are awesome, Easy to use

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The HubSpot Marketing Hub has many plugins to integrate with third parties in a more efficient way than similar products

What is your favorite aspect of this product?

The surveying and polling system is my favorite, very intuitive and many formats to choose from to export collected data and metrics

What do you dislike most about this product?

SMS Marketing is a really good feature, but depends on the carrier downstream to deliver the messages with precision. There are regions well supported, but Latin America is still unreliable.

What recommendations would you give to someone considering this product?

Evaluate the target region you want to reach carefully and take advantage of the automation-triggering features included in this amazing product.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Ganesh S.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

User-friendly Marketing Hub

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is very easy & simple to use. Saves much time in tracking the leads

What is your favorite aspect of this product?

Lead tracking & Mobile App is very much likable

What do you dislike most about this product?

There is nothing to dislike

What recommendations would you give to someone considering this product?

Highly recommendable for it. Very easy & simple to use

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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