What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Dawn Christine J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2023

Reduced overall spend

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Really comprehensive tool with exceptional customer success follow up

What is your favorite aspect of this product?

I love the content management capabilities. The fact that I could keep a share link the same but update the content on the back end and have it farm out everywhere was lifechanging.

What do you dislike most about this product?

It's silly, but I hate that there's some strange programming issue between HubSpot and Outlook so that buttons and images with rounded corners in HubSpot show up fully sharp-edged in Outlook.

What recommendations would you give to someone considering this product?

Make sure all your marketing folks get good training on this from the get-go. I was (and am) quite successful on the product but would have been more so if I'd been included in some of the more initial training, especially as the one responsible for all the content management and social media.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Arkadiusz K.

  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2023

Fantastic features, scary at first.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Complexity of solution.

What is your favorite aspect of this product?

Primarly using CRM

What do you dislike most about this product?

Complex UI

What recommendations would you give to someone considering this product?

One solution to rule them all.

Pros

  • Reliable
  • Enables Productivity
  • Performance Enhancing
  • Unique Features

Michelle M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Exceptional email campaign capabilities

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

simple and practical features and capabilities.

What is your favorite aspect of this product?

easy to use and fast

What do you dislike most about this product?

nothing really!

What recommendations would you give to someone considering this product?

Never dissapoints!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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