What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Brian G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I Really Love HubSpot!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With Hubspot, you can see how your marketing, sales, and customer success departments are all connected. Before adopting Hubspot, we relied on a plethora of non-integrated products, resulting in missed opportunities. Hubspot's finest feature is that it serves as a one-stop shop for all your business needs. In addition, Hubspot has fantastic support services. When working with a tight schedule, having the ability to get a hold of someone via phone in a matter of minutes is invaluable.

What is your favorite aspect of this product?

When it comes to small enterprises, Hubspot's most useful feature is undoubtedly its all-in-one functionality. Over the years of using this service, I never once worried that we were overpaying for unnecessary extras. Workflow, support survey, sequence, and content scheduling automation let us perform like a much larger group. There was no limit to the amount of content we could distribute, and no audience we couldn't reach. Also, the support staff is FANTASTIC in every way. It's a big deal in my book when contacting help gets the job done without eating up too much of your time. As a fan of chat assistance.

What do you dislike most about this product?

Hubspot changes so frequently that my criticisms are quickly rendered moot. Still, it would be great if we could define our own policies for dealing with contact duplication and contact-company relationships. Several of the enterprise-only capabilities, such split testing of landing pages, appear unnecessary.

What recommendations would you give to someone considering this product?

When it comes to marketing automation, HubSpot is ideal for companies of all sizes. Since it's simple to pick up, getting started won't take too much time. HubSpot isn't a good fit for large businesses because of how complicated and personalized its marketing automation procedures are. HubSpot is perfect for small and medium-sized businesses since its pre-built features include everything a company needs to begin marketing immediately.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shubham S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Super Efficient Marketing Automation Platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is an excellent omni-channel marketing automation tool that has truly elevated our engagement game and has improved our conversions significantly. Can be easily integrated with CRM platforms which makes it super effective. Overall a great experience so far.

What is your favorite aspect of this product?

I like how seamlessly it can be integrated with other CRM platforms ensuring a strong alignment between marketing and sales enabling a smooth flow of data between these two crucial business functions. It has an excellent capability to drive personalized data-driven marketing campaigns that helps with better nurturing of leads and enhancing overall conversions. Overall a great platform and a true game changer.

What do you dislike most about this product?

Customer support needs improvement, specifically resolving technical issues. Support teams should be fast in terms of responsiveness. This can make the overall client experience better

What recommendations would you give to someone considering this product?

HubSpot is truly an excellent marketing automation platform, Must consider if you are looking to enhance your customer engagement and nurturing game. It will significantly help in improving your conversions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Unique Features

Khushi G.

  • Role: Operations
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Powerful marketing tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out with its user-friendly interface and all-in-one platform. It also offers seamless CRM integration, which enhances its overall effectiveness.

What is your favorite aspect of this product?

My favorite aspect is the intuitive, easy-to-use interface that streamlines marketing workflows. The robust automation tools also make managing campaigns effortless.

What do you dislike most about this product?

The pricing can be quite high, especially for small businesses. Additionally, some advanced features are only available in higher-tier plans.

What recommendations would you give to someone considering this product?

I recommend starting with the free version to explore its core features. Be prepared for potential upselling to higher-tier plans as your needs grow.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular HubSpot Marketing Hub Comparisons