What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Arzu C.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Great as a Hub.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

If you have every necessary tool under the hub, your marketing tools are almost ready.

What is your favorite aspect of this product?

I consider A/B test options in mail subjects are great enablers to increase CTR as well as open rates.

What do you dislike most about this product?

Connecting it to non-hubspot tools is very difficult to implement as a process.

What recommendations would you give to someone considering this product?

I'd recommend them to treat Hubspot as a package deal and benefit from every aspect of it.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Karan T.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

9/10 marketers would suggest hubspot (probably)

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Intuitive, lot of integrations, lot of resources available

What is your favorite aspect of this product?

Making my work easier

What do you dislike most about this product?

There's nothing anyone can dislike about hubspot really, they are acing the game.

What recommendations would you give to someone considering this product?

Go for it, there's no downside really, it's free so you get to do a lot and learn a lot from this tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jorge R.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Fantastic product!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Interesting different tools.

What is your favorite aspect of this product?

Easy to use

What do you dislike most about this product?

Anything, all is good.

What recommendations would you give to someone considering this product?

Just try it

Pros

  • Includes Product Enhancements
  • Helps Innovate
  • Trustworthy
  • Caring

Cons

  • Less Performance Enhancing
  • Less Efficient Service
  • Leverages Incumbent Status

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