What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Arzu C.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Great as a Hub.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

If you have every necessary tool under the hub, your marketing tools are almost ready.

What is your favorite aspect of this product?

I consider A/B test options in mail subjects are great enablers to increase CTR as well as open rates.

What do you dislike most about this product?

Connecting it to non-hubspot tools is very difficult to implement as a process.

What recommendations would you give to someone considering this product?

I'd recommend them to treat Hubspot as a package deal and benefit from every aspect of it.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Jacob T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Best marketing CRM at this price point

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

They can seamlessly integrate with all 3rd party tools required for marketing and they slow the accurate report of the email marketing compare to other products in the market

What is your favorite aspect of this product?

There price point this is one of the best and cheapest tool available in the market and have almost all the features in marketing

What do you dislike most about this product?

Sometimes its difficult to get the customer support team to connect with us

What recommendations would you give to someone considering this product?

THe best Marketing CRM if you need a user friendly one

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Dawn Christine J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2023

Reduced overall spend

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Really comprehensive tool with exceptional customer success follow up

What is your favorite aspect of this product?

I love the content management capabilities. The fact that I could keep a share link the same but update the content on the back end and have it farm out everywhere was lifechanging.

What do you dislike most about this product?

It's silly, but I hate that there's some strange programming issue between HubSpot and Outlook so that buttons and images with rounded corners in HubSpot show up fully sharp-edged in Outlook.

What recommendations would you give to someone considering this product?

Make sure all your marketing folks get good training on this from the get-go. I was (and am) quite successful on the product but would have been more so if I'd been included in some of the more initial training, especially as the one responsible for all the content management and social media.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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