What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Marissa R.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Features maximize ease of data analysis

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It allows more robust reporting, notification of how long users open and read emails. Organization and data analytics are top notch!

What is your favorite aspect of this product?

Ease of Use and reporting

What do you dislike most about this product?

The cloud based software can get glitches at times or change features/ layouts without notifying users, so it can delay our process at times

What recommendations would you give to someone considering this product?

Do a cost benefit analysis against your current software and realize there IS an investment for long term planning and growth but it is usally worth it.

Pros

  • Helps Innovate
  • Efficient Service
  • Continually Improving Product
  • Reliable

Cons

  • Vendor Friendly Policies
  • Less Generous
  • Leverages Incumbent Status

Gemma A.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Simple, easy to use and integrates well

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Integrated with the database easily

What is your favorite aspect of this product?

Integration and customer support

What do you dislike most about this product?

Quite simplified

What recommendations would you give to someone considering this product?

If you are a hubspot user then definitely go for it!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sunil D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Comprehensive but less intuitive

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Developer friendly well structured data modeling Easily integrates with other tool Detailed api at no extra cost In-depth Multichannel Support

What is your favorite aspect of this product?

Inbuilt Powerful dashboard builders Ability to add custom fields and custom validation. Filtered view, custom screens and fined grained access control

What do you dislike most about this product?

Sometime slow to switch screens. Not very intuitive to use a lot of technicalities in configuration. e.g no dedicated marketing contact management etc.

What recommendations would you give to someone considering this product?

Great if you have a set marketing function, not a great value proposition for first-time users or very small/tiny marketing team.

Pros

  • Helps Innovate
  • Reliable
  • Generous Negotitation
  • Continually Improving Product

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