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HubSpot Marketing Hub
8.9 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

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Marketing Automation - B2C

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Website Analytics

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.8

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Lauren S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Offers bare minimum for social media management

Likeliness to Recommend

5 /10

What differentiates HubSpot Marketing Hub from other similar products?

My experience with HubSpot Marketing Hub has been underwhelming. The integration with other tools and systems is not as seamless as advertised. I constantly have to renew social integrations, sometimes things don't publish, and metrics are not accurately reported. I get different numbers in the native social platforms than what appears in HS.

What is your favorite aspect of this product?

I like that it helps me automate social posting across multiple platforms at one time, but that's about it. The only reason I use it instead of other social tools is because we also use Hubspot for marketing operations and sales CRM.

What do you dislike most about this product?

My experience with HubSpot Marketing Hub's social media management features has been disappointing, particularly due to issues with inaccurate reporting and limited functionality. Reporting on social media campaigns has been consistently inaccurate. Metrics such as engagement rates, follower growth, and post reach have shown discrepancies when compared to the analytics provided directly by social media platforms. This inconsistency has made it challenging to accurately assess the performance of our social media strategies and make informed decisions. That's just the beginning but I'm out of characters.

What recommendations would you give to someone considering this product?

Start by evaluating the platform's fit for your business size and specific marketing requirements. Pay close attention to pricing to ensure it meets your budget because it can get expensive fast. Given the potential complexity, assess the learning curve and your team's readiness to adopt new technology. There are a lot of bells and whistles depending on your needs. Importantly, test the social media management tools and analytics for accuracy and effectiveness, especially if social media is a key part of your strategy.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Commodity Features

Karan T.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

9/10 marketers would suggest hubspot (probably)

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Intuitive, lot of integrations, lot of resources available

What is your favorite aspect of this product?

Making my work easier

What do you dislike most about this product?

There's nothing anyone can dislike about hubspot really, they are acing the game.

What recommendations would you give to someone considering this product?

Go for it, there's no downside really, it's free so you get to do a lot and learn a lot from this tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Abhijit P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

An All-in-one Marketing Suite for Small Businesses

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot comes with an Integrated CRM and CMS and provides Powerful marketing and sales automation. The system is highly scalable. It is a truly all-in-one solution

What is your favorite aspect of this product?

It is a truly all-in-one solution - It has helped me streamline a lot of repetitive tasks - Helped me Lead Scoring and run Nurture campaigns - Email Automation is easy to use - Pipeline management becomes super easy - in-built integrations are super helpful

What do you dislike most about this product?

- HubSpot gets expensive quickly- If you do not clear your contact databases regularly - Not very effective when you don’t use it as an all-in-one tool

What recommendations would you give to someone considering this product?

- Once you move completely inside Hubspot ecosystem, you will start deriving the maximum value - Especially the Marketing Hub and the Sales Hub should be used together

Pros

  • Continually Improving Product
  • Trustworthy
  • Efficient Service
  • Effective Service

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