What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Courtney S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Excellent marketing management tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

We now have more information about the customer journey, including the pages prospects turn before converting, thanks to HubSpot Marketing Hub. HubSpot Forms allows for cleaner automation and attribution logic. Additionally, we were able to switch from our previous social media platform to HubSpot.

What is your favorite aspect of this product?

I really enjoy using the Marketing Campaign area of HubSpot Marketing Hub to monitor metrics. My company can adjust its focus and resources based on the return on investment (ROI) we are seeing at any given time thanks to its comprehensive reporting capabilities. Customer service is easy to access and responds quickly. Not only do I use Hubspot every day, but I also love the training and education this CRM offers through Hubspot Academy.

What do you dislike most about this product?

It can be difficult to track marketing contacts in HubSpot Marketing because the monthly total is not "real-time." That said, it's great that HubSpot alerts you when you're almost at your limit.

What recommendations would you give to someone considering this product?

Its user interface is the crown jewel among its many features. Its user interface is up-to-date and intuitive, unlike its rivals AEM and Marketo. Their knowledge base and support are second to none.

Pros

  • Helps Innovate
  • Reliable
  • Saves Time
  • Transparent

Kathy H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

HubSpot features robust marketing tools

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is now set up to handle most of the customer journey, starting with broad audience data and moving through leads, qualified prospects, contacts, and finally customers. It monitors all lead acquisition campaigns and helps organize a massive set of data into manageable lists that are subsequently imported into a project management platform.

What is your favorite aspect of this product?

One of my favorite email tracking tools is Sidekick, which is a legacy product from Hubspot. It has been helpful in gathering many requirements in one place. Some examples of these types of tools include social calendars and blog headline generators. Being able to stay protected on Hubspot's previous Sidekick has been a lifesaver for me when it comes to tracking which emails are engaging.

What do you dislike most about this product?

You have fantastic control as a user, but I think there may be some optimization to the number of clicks required to access the more advanced capabilities in the HubSpot Marketing Hub theme settings.

What recommendations would you give to someone considering this product?

Working as a team is easy with the help of HubSpot Marketing Hub. Thanks to its shared user interface, all of HubSpot Marketing Hub's capabilities are intuitive and easy to use. With the inbound marketing capabilities provided by HubSpot Marketing Hub, our company can better serve our clients by providing them with valuable information.

Pros

  • Continually Improving Product
  • Reliable
  • Saves Time
  • Respectful

Juli R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

HubSpot is our complete marketing solution

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub has been a great help in setting up drip and trigger emails and general email automation. The fact that it integrates with my phone's calendar, billing, payment, and issue notification systems, as well as online chat and Facebook messages centralized within the app, is fantastic. Not having to keep track of where the contact first approached is a huge relief. The customer relationship management system and task manager also incorporate all of that.

What is your favorite aspect of this product?

HubSpot is the best platform I've used for email marketing and marketing campaigns. With built-in campaign object UTM builder, form and landing page analytics, attribution tracking, and more, it's easy to evaluate how well built-in campaigns are performing.

What do you dislike most about this product?

I would have preferred Marketing Hub to have the ability to prepare and publish material for social media. I currently can't afford the upgrade. It would save me more time and trouble with Meta if I could add that.

What recommendations would you give to someone considering this product?

By providing actionable recommendations at every stage, HubSport's solution simplifies the process of creating an effective web presence. Instructions, tips, FAQs, and links to other resources are provided in each area to help you understand how to improve your content for search engine optimization and the search engine results page (SERP).

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Saves Time

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