What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Harsha Deep K.

  • Role: Information Technology
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Many Features!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Had a lot of features when compared to other products in this price range

What is your favorite aspect of this product?

Lead management and automation

What recommendations would you give to someone considering this product?

Anyone who is willing to automate your business processes like marketing, and sales,... can go for this product.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted May 2022

A good Email Marketing Tool

Likeliness to Recommend

9 /10

Pros

  • Enables Productivity
  • Fair
  • Acts with Integrity
  • Unique Features

Kate S.

  • Role: Information Technology
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

HubSpot is a beast!!! I adore it!!!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

the program is very easy to use, that is the main difference with other programs.

What is your favorite aspect of this product?

My favorite Marketing Hub tool is marketing content attribution. (Blogs, etc.) My team can simply monitor where MQLs come from, campaign ROI, etc.

What do you dislike most about this product?

This new video CTA/form integration in email messages and blog posts is fantastic. Unfortunately there is no way to assign forms that are built directly into an email message or blog post so it's unclear when information is coming in and who should be responding to it.. There is a link, and after the form has been submitted, you can see the information in the activity log, however contacting the person who filled out the form is impossible without knowing who they are.

What recommendations would you give to someone considering this product?

If your firm currently uses HubSpot as a CRM database, 9 out of 10 people would suggest switching to HubSpot Marketing Hub. Customer satisfaction is always the ultimate objective of every organization, and this helps achieve it.

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Effective Service

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