What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Ashley D.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

The best Marketing Automation software available

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a very easy to use program and it is not very expensive.

What is your favorite aspect of this product?

Everything I need to manage most firms can be found in HubSpot's Marketing Hub. This includes everything from the website to webforms and emails to social media management. It also includes processes to automate key parts of my company. Plus, that's just with Marketing Hub in mind! That's not even including the service or sales hubs...

What do you dislike most about this product?

If you don't have a lot of money, you may not be able to afford it. In the Community and Ideas forums, HubSpot devotes a lot of time to discussing new features for the platform.

What recommendations would you give to someone considering this product?

Though the initial outlay is significant, you won't look back on your decision to go forward with it. Using HubSpot's features instead of the other platforms you now use will become more apparent to you.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Taylor F.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"A Powerful Tool That's Always Getting Better"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

the program has better features than other programs.

What is your favorite aspect of this product?

Every function of HubSpot is easy to understand and use. Because our access limitations are so rigorous, we're able to run effective marketing campaigns across a wide range of digital media. One of our most valuable assets is our ability to give teams with detailed funnels, sales information, and performance requirements to help them make informed decisions.

What do you dislike most about this product?

In certain cases, the merger of marketing and operational functions might go either way. Websites can be built with the help of a content management system, but it is difficult to master and requires a high level of technical expertise.

What recommendations would you give to someone considering this product?

An intimidating marketing tool to begin with. To get the most out of your project, identify your marketing goals and revenue possibilities early on.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Ivan B.

  • Role: Consultant
  • Industry: Education
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Jun 2022

fantastic product!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Integration with other platforms and HubSpot Academy

What is your favorite aspect of this product?

HubSpot Academy

What do you dislike most about this product?

speed of adaptation

What recommendations would you give to someone considering this product?

Use the support of the Hubspot team as well as the academy

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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