What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Aviral G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2022

Best Marketing Tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot’s marketing email tool allows you to engage with your contacts, send promotional offers, and provide news and updates about your business.

What is your favorite aspect of this product?

It Automate routine tasks, convert traffic into leads, deliver on-brand marketing messages

What do you dislike most about this product?

is one piece of HubSpot's complete CRM platform to help your business grow better.

What recommendations would you give to someone considering this product?

is one piece of HubSpot's complete CRM platform to help your business grow better.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Hassan Ali A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

Super useful product for Email marketing!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Great learning resources are available!

What is your favorite aspect of this product?

A/B testing and ease in segmentation

What do you dislike most about this product?

The interface is hard to use as compared to something like Klaviyo

What recommendations would you give to someone considering this product?

If you're looking to start email marketing for your online store, this is a great software.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Inspires Innovation

Dario A.

  • Role: C-Level
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Easy to use with a lot of funcionality

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to Use and a lot of funcionalyty We also use contact form that allow us to di lead gen

What is your favorite aspect of this product?

Form for lead gen

What do you dislike most about this product?

Nothing we like everything Maybe could be useful have recording like hotjar

What recommendations would you give to someone considering this product?

Best in class

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Effective Service

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