What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Brian P.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Easy to Use Platform for Marketers "

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's different from other programs in that it's really simple to use, and it's also cheap.

What is your favorite aspect of this product?

When it comes to social media, email marketing, and contact/list management, Hubspot shines. The data, audience segmentation, and work processes are what impress me the most.

What do you dislike most about this product?

A lot of the landing pages stink. Flexibility in design is required. My main issue with Hubspot social is that I can't tag individuals or businesses on LinkedIn.

What recommendations would you give to someone considering this product?

I think the application is worth trying out because of how well it handles content analytics and scheduling. It's an indispensable tool that I rely on often for my job.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Paul K.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Diverse options and integrations

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

It seamlessly integrates with email and allows for easy tracking of info

What is your favorite aspect of this product?

The organization it allows me

What do you dislike most about this product?

It feels invasive and that I'm being spied on

What recommendations would you give to someone considering this product?

Do lots of research comparing this to competitors.

Pros

  • Acts with Integrity
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Less Friendly Negotiation

Eva J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Everything you need for your Marketing department.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

In terms of feature offerings and capabilities, the HubSpot Marketing Hub is pretty solid. Give new team members access to great online training and support tools. It allows our staff to do everything at once, like blogging, creating landing sites, using social media, and tracking campaigns. Since the app's user interface is clear and easy to understand, I can often find solutions on my own.

What is your favorite aspect of this product?

I like HubSpot Marketing Hub because it gives us sales automation, email, and custom email sequences. Customer relationship management. Lead and contact management. Follow-up of activities/Management of stages of agreements. Keeps members more engaged.

What do you dislike most about this product?

Templates are difficult to modify and reports are limited. Landing pages are limited in terms of design.

What recommendations would you give to someone considering this product?

I recommend HubSpot Marketing Hub because it has a wide variety of capabilities, which extend far beyond a common email marketing platform. It's a great tool to keep track of all the activities of our teams when it comes to creating and implementing marketing verticals for inbound and outbound leads. The best is very easy to use.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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