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HubSpot Marketing Hub
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

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Website Analytics

Score 9.0

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

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Social Media Monitoring

Score 8.9

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Email Marketing

Score 8.9

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A/B Testing

Score 8.6

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HubSpot Marketing Hub Reviews

Daniel C.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Hubspot is my favorite complete CRM platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Advanced tools for lead capture, contact management, and analytics.

What is your favorite aspect of this product?

Marketing and email automation

What do you dislike most about this product?

The price is very high

What recommendations would you give to someone considering this product?

Not sure.

Alyson B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Transforming Marketing Strategies with All-in-One

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub seamlessly integrates with HubSpot CRM, offering a unified platform for marketing and sales teams. This integration fosters collaboration, ensuring that marketing efforts align with sales objectives and enhancing overall customer relationship management.

What is your favorite aspect of this product?

HubSpot Marketing Hub excels as an all-in-one marketing platform, offering a suite of tools for email marketing, social media management, content creation, analytics, and more. This integrated approach streamlines marketing activities, fostering efficiency and coherence in campaigns.

What do you dislike most about this product?

While HubSpot Marketing Hub offers various pricing plans, access to advanced features often comes with a higher cost. This pricing structure may be a disadvantage for smaller businesses with limited budgets that seek access to more advanced marketing functionalities.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub proves to be a comprehensive marketing powerhouse, providing a wide array of tools and features to support various aspects of marketing. Its seamless integration with CRM, marketing automation capabilities, and user-friendly interface make it a top choice for businesses aiming for a holistic marketing solution.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Bùi H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

All a Marker need!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is part of the HubSpot CRM platform, which means it integrates seamlessly with other HubSpot solutions, such as Sales Hub, Service Hub, and CMS Hub. This allows users to have a unified view of their customers and their entire marketing funnel from awareness to advocacy

What is your favorite aspect of this product?

My favorite aspect of this product is the landing page builder, which allows users to create and edit landing pages using a drag-and-drop interface. Users can also choose from a variety of templates and themes, or create their own from scratch. The landing page builder also integrates with the CRM, email marketing, and analytics tools, which makes it easy to track and optimize the performance of the landing pages

What do you dislike most about this product?

The thing I dislike most about this product is the confusing and expensive pricing tiers, which can be very costly if users have a large number of contacts or need advanced features

What recommendations would you give to someone considering this product?

Compare the different plans and features to see which one offers the best value for your business. Take advantage of the 14-day free trial to test the features and see if they suit your needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing