What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Operations Management

86

Marketing Analytics

86

Community Marketing Management

85

Social Media Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Ease of IT Administration

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Komal S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2020

Easy to use, minimal

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Minimal product

What is your favorite aspect of this product?

Social media marketing

What do you dislike most about this product?

Less features then other

What recommendations would you give to someone considering this product?

Can't say anything

Pros

  • Security Protects
  • Unique Features
  • Helps Innovate
  • Enables Productivity

Cons

  • Less Caring
  • Charges for Enhancements
  • Leverages Incumbent Status

Anne D.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2020

Best for Managing your Digital Marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Unlike other similar products, HubSpot Marketing Hub lead management is excellent. It allows you to know the clients to contact and how to approach them. The lead management section has many features that allow capture lead information.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is the social media marketing. It offers a multi account management thus I can manage different accounts and send emails through them thereby reaching a wide range of target clients.

What do you dislike most about this product?

There is nothing that I hate about this product. It served me well and enabled me to reach many clients.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub has great automation features that make ones work easy. It's support team is also readily available to help the clients solve their issues.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Allan M.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2020

Great for Marketing Automation

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub differs from other similar products in that its offers much of digital marketing in one platform. By this I mean you get SEO, Lead Genaration, Email Marketing and many more. With SEO, you get the dashboard, Google Analytics Integration and competitor analytics which are crucial in my line.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is the post scheduling which has enabled to post at the right moment. It gives me the chance to schedule a day when I should publish a certain post hence it reaches the target market at the right time.

What do you dislike most about this product?

I do not have anything negative about HubSpot Marketing Hub. It has served me well since its implementation in my department.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub has perfect automation features that any marketer would love to use for improved productivity.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity