What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Rachel W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Multitasking tool for marketing

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

This HubSpot platform better captures the essence of marketing and engaging leads through routing. HubSpot is a multifunctional tool so no individual tools are needed for marketing as this platform has the vast majority of functions in one. It is also possible, apart from doing marketing, to be able to measure work flow when working collaboratively.

What is your favorite aspect of this product?

I find its drag-and-drop template editor too wonderful as it optimizes my workflow when making modifications to my custom template. I also like the function of receiving feedback via email as it is very useful when it comes to being on a project with a work team and ideas are needed to improve the work process. I can easily organize conversations in folders, so I can have everything more orderly and clear. The creation of forms is very complete and with quite customizable templates.

What do you dislike most about this product?

The only negative that I see negative to this platform is the extensive number of tools and that leads to the extensive documentation, it has a fairly long learning curve and requires a lot of training time to be prepared for HubSpot.

What recommendations would you give to someone considering this product?

Try Hubstop if you want to have several implementations so to speak in a single platform, as I said before training is required, I would recommend distributing the responsibilities for each individual and also that each individual can share similar tasks within the platform so that it works more equitably and collaboratively.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Role: C-Level
  • Industry: Biotechnology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Nov 2020

Quick implementation and easy to use for team.

Likeliness to Recommend

8 /10

Pros

  • Continually Improving Product
  • Enables Productivity
  • Respectful
  • Helps Innovate

Komal S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2020

Easy to use, minimal

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Minimal product

What is your favorite aspect of this product?

Social media marketing

What do you dislike most about this product?

Less features then other

What recommendations would you give to someone considering this product?

Can't say anything

Pros

  • Security Protects
  • Unique Features
  • Helps Innovate
  • Enables Productivity

Cons

  • Less Caring
  • Charges for Enhancements
  • Leverages Incumbent Status