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HubSpot Marketing Hub
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

Also Featured in...

Website Analytics

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Marketing Automation - B2C

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Email Marketing

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Emily M.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

An asset for marketing teams

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Auto-tracking on CTAs and email time zone send increases open rates

What is your favorite aspect of this product?

Automatic contact grouping by using the company emails

What do you dislike most about this product?

Emails sometimes don't allow "Send To More" and lists have some inflexibility that can be frustrating

What recommendations would you give to someone considering this product?

I basically live in HubSpot. While I don't have any experience with competing solutions, I have found HubSpot consisting many features. We have found HubSpot highly appropriate for email marketing, lead tracking, and more.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Tablon E.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2021

Fantastic marketing product

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

This is the most powerful marketing product that I have come across.

What is your favorite aspect of this product?

This is great product that ensures marketing is done effectively. It gives effective channels that be used to ensure marketing is successful.

What do you dislike most about this product?

I have nothing to dislike from this great product. It has never failed us in any way since we started using it in our organization.

What recommendations would you give to someone considering this product?

This is great product for effective marketing and can highly boost the growth of any company.

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Client Friendly Policies

Edith K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2021

A Tool for Serious Marketers

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub offers a wide range of features to chose from. It also used by serious marketers who would like to streamline their business with their clients.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is ease when integrating with other software where you do not have to waste time to get data from them.

What do you dislike most about this product?

My main issue with HubSpot Marketing Hub is dashboard that lacks default dashboard by category thus making it less flexible.

What recommendations would you give to someone considering this product?

I would recommend HubSpot Marketing Hub to marketers and business minded individuals that engage in lots of communication with their clients as it offers perfect platforms to conduct business without wasting time.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity