What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Easy to use and integrate!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

User friendly and sales reps enjoy the visuals

What is your favorite aspect of this product?

Being able to track interactions

What do you dislike most about this product?

The integration between Salesforce isn't that great.

What recommendations would you give to someone considering this product?

Pay extra to have a Hubspot consultant assist with deployment

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Cons

  • Slower Product Innovation
  • Leverages Incumbent Status

Lainer A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Database inspection and verification

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is an expert in providing answers to operations such as the design of UTM codes for favorable URLs to measure and track the content of the daily results of online advertising campaigns for proposals and improvements. It is useful and useful to have an ROI perspective to monitor the work with clarity and transparency in SEO, social networks, email, among others.

What is your favorite aspect of this product?

I like HubSpot is a wonderful option to work in an integrated way with work teams, it provides its inbound marketing system, it favorably collaborates in the development of market strategies in terms of: customer acquisition, SEO digital marketing, content, figure in social networks, and lead generation and web analytics, efficient for the Search Engine Optimization of information content for content editing, HTML code rewriting, site navigation, link campaigns whose objective is to locate the results in search engines for better daily monitoring of online advertising campaigns and proposals for their improvement.

What do you dislike most about this product?

HubSpot is competent in its functions it is significant that all teams acquire a little more learning about this software.

What recommendations would you give to someone considering this product?

I recommend HubSpot for the study and observation of visits, and visualize the return on investment of each activity, as well as the business commitments to be fulfilled through social media strategy in e-mail marketing, and the effectiveness in data collection.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Haradhan D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2021

HubSpot is best marketing system as per me

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is so user-friendly. I have never used anything like it,s very easy to use. For marketing purposes, the ability to properly attribute the source and quality of leads and follow them through the sales cycle. Hubspot helps us know what marketing activities are actually leading to closed deals. We also use their email builder and social media tools to automate these processes. All those things differentiate HubSpot from another similar marketing tool.

What is your favorite aspect of this product?

What I love about using Hubspot is that I get to create nurturing funnels that are automated. As a digital content specialist, it's very helpful for me to have everything I need in one platform. Schedulers, design tools (for email), and analytics are powerful and essential features that help me become more effective as a marketer. Hubspot helps us save a lot of time and focus on my other tasks.

What do you dislike most about this product?

Sometimes I feel like pieces of the system are somewhat disconnected and it's not always easy to get a snapshot of your data, cross-reference between data points, and drill down into information. Though I still think the Social feature needs some improvements since it doesn't allow some programs and publish Instagram stories (help us, @Instagram!). Just this small problem fetching with HubSpot.

What recommendations would you give to someone considering this product?

HubSpot is easy to use, and the content they create to help businesses and entrepreneurs is excellent. It is a tool that I recommend 100% since it has all the information integrated into one place. So I always recommended HubSpot to all.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy