What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Community Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Pankaj Singh S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Easy UI, unique smart features makes a difference
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Easy to use marketing tools like Landing pages, Smart CTA, and Smart form are very helpful to execute the campaigns.
What is your favorite aspect of this product?
Smart features like forms, CTAs, and smart content.
What do you dislike most about this product?
Reporting a little. expect more from it.
What recommendations would you give to someone considering this product?
If your marketing team is small and you wanna execute your marketing campaign in-house, go for it.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Karan N.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2021
HubSpot - A unified marketing platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub provides complete access to different digital channels under one platform which allows us to get rid of other digital platforms.
What is your favorite aspect of this product?
The pre-build templates provided allow me to easily create, beautiful professional emails. I can easily track submissions with the forms and the templates provided for landing pages as well.
What do you dislike most about this product?
HubSpot charges by the number of contacts in the system, it can become expensive and a little limiting.
What recommendations would you give to someone considering this product?
HubSpot is well suited for companies looking to move leads through the sales pipeline. The comprehensive information provided by HubSpot campaigns, including a form, email, and social media, allow marketers to better nurture leads. It may be less suitable for those without robust marketing programs and initiatives.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Rishabh S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Great beginner's platform for Marketing Automation
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
- Beautiful built-in Email templates providing me to easily create, beautiful professional emails. - Easy navigation - Easy to setup workflow management with great and user-friendly UI - Auto Tracking on CTAs - Easy Website builder to modify web pages and landing pages - Contact views to incorporate contact activity
What is your favorite aspect of this product?
Creating conversion paths in HubSpot is simple because there are templates available, you can customize and build thank you emails, forms, landing pages, and connect them all together so they're ready to start converting leads!
What do you dislike most about this product?
- Grid System for Web designing part - CRM is not extensive and has limited functionality as compared to others in the market - Keyword suggestion is good for short-tail keywords - Good integration with other products but have to select via middleware
What recommendations would you give to someone considering this product?
It is a very great platform for someone stepping into Email Marketing & Marketing automation world. If there are complex needs then evaluate other platforms, otherwise, it is easy to use with a wide range of features and can be a turning point in an organization if done the right way.
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
Please tell us why you think this review should be flagged.
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