What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Operations Management

86

Marketing Analytics

86

Community Marketing Management

85

Social Media Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Ease of IT Administration

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Luiz C.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Blow marketing minds !!!!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot leads the marketing automation industry.

What is your favorite aspect of this product?

The unique approach to personas and dynamic content

What do you dislike most about this product?

the price is definitely the worst in all features

What recommendations would you give to someone considering this product?

If you want to succeed please acquire and use it to full capacity. Your wallet will thank you

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kathleen W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

The best investment in digital marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Is an expensive platform and adaptable plans, its features are quite broad in comparison with other platforms, is adaptable to other platforms such as Salesforce in the sales part, and be managed from the cloud for greater breadth with respect to the information capacity that may have, is quite versatile, adaptable, effective and meets all the features necessary for good management in marketing campaigns, both in the automation of email and the whole process in general.

What is your favorite aspect of this product?

The platform is quite intuitive, adaptable and effective, one of the features that stand out in this platform is its adaptability with other platforms in addition to its technical support that is quite collaborative, the transmission of information is fast and does not take much documentation to understand the way it works, It has a very friendly dashboard, and easy interaction, its interface makes the creation of lists and content is simple, so it is always sending the most relevant content, you can also monitor email marketing with integrated analytics, improving your open and click rates.

What do you dislike most about this product?

only has a web platform, it does not have a mobile platform, otherwise it is perfect because it has all the tools to achieve a good marketing management, duplicate entries of email and contacts are common, because it uses email as the unique identifier.

What recommendations would you give to someone considering this product?

I recommend Hubspot as it has all the features for an all in one site, it is a CRM integrated with your social networks, blog, sales channel etc, all contacts are in one place it is easy to manage and a very good investment for your expansion plans as a marketing company, it has been a good experience that is good to emphasize.

Pros

  • Unique Features
  • Efficient Service
  • Fair
  • Helps Innovate

Randhir k.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Best of both world easy and feature rich

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

How easy is it to execute the email campaigns with hubspot.

What is your favorite aspect of this product?

Data segment for campaigns and reporting.

What do you dislike most about this product?

Limited social media tool.

What recommendations would you give to someone considering this product?

Very easy and feature-rich marketing automation tool with awesome reporting.

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Fair