What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
99 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Transparent
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Operations Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Hadar Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Good dashboard, reporting is limited
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I can't compare since I didn't use any
What is your favorite aspect of this product?
the dashboards
What do you dislike most about this product?
the reporting
What recommendations would you give to someone considering this product?
If you have the option, use an internal BI instead
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Mohamed G.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2022
Hubspot is not only a CRM but a learning platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Learning resources and certifications
What is your favorite aspect of this product?
Hubspot provides extensive learning resources for my team to excel in their job
What do you dislike most about this product?
Nothing that I can think of
What recommendations would you give to someone considering this product?
Team learning is extremely important so require the platform's certificates for the different functions within your marketing team
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Cassandra T.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
Top line in the market but improvements required
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's very handy, creating landing pages is very easy with its drag and drop feature. When making a comparison of HS with salesforce, we prefer using Hubspot for creating landing pages, optimizing campaigns and test the campaigns (A/B testing)
What is your favorite aspect of this product?
It helps you with lead nurturing and lead generation which makes it very effective at it, as scoring all the leads is very easy on Hubspot, using that feature to qualify leads for marketing and sales makes the work process to be very easy and effective.
What do you dislike most about this product?
Reporting is very basic, there should be improvements in that area, the workflows and use of workflows are also very basic. there should be improvements around the area of list segmentation is currently outdated and with multiple active lists, it gets confusing for users to segment audiences easily.
What recommendations would you give to someone considering this product?
I would highly recommend this product for small and medium-sized businesses, it helps B2B specifically for lead generation and nurturing campaigns, the ABM within Hubspot is very efficient too. The use of landing pages creation is my favourite as it requires no technical expertise to use just simply drag and drop, same for the email creation. AB testing campaigns cannot get more simple than using Hubspot, the use of workflows is very effective for marketing automation.
Pros
- Continually Improving Product
- Security Protects
- Enables Productivity
- Efficient Service
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
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