What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Community Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Jackson B.
- Role: Sales Marketing
- Industry: Machinery
- Involvement: End User of Application
Submitted Nov 2021
One of the best tool for email marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is one of the most used and preferred email marketing software that enables you to engage with business partners and customers across the world. I like how it is extremely easy and simple to learn and use the application. It has a very intuitive and friendly interface that makes it easy to learn and understand.
What is your favorite aspect of this product?
Since we started using HubSpot Marketing Hub, we have experienced a great change in our sales since it allows us to market our products globally. I like the ability to create eye-catching campaigns and instantly send them to our customers and business partners around the world. HubSpot Marketing Hub is cost effective thus making it affordable.
What do you dislike most about this product?
HubSpot Marketing Hub is a powerful and easy-to-use application for email marketing. I dislike nothing about it.
What recommendations would you give to someone considering this product?
To all companies looking for a great platform for email marketing, i urge them to consider HubSpot Marketing Hub since it is easy to use, implement and customize.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Jason M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2021
Great marketing and social media management
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Excellent tool by which we have been able to take better advantage of email, monitor and evaluate the performance of each of the marketing campaigns we do, plus it has features that help me organize my daily tasks. It's a relief to know that I can count on such valuable tools as HubSpot Marketing Hub.
What is your favorite aspect of this product?
Its user interface is friendly and provides tools that help improve marketing performance. It integrates well with email platforms, and its analytics about marketing campaigns are pretty comprehensive and easy to interpret. Its reports serve as feedback to improve upcoming marketing campaigns.
What do you dislike most about this product?
It proposes a rather steep learning curve, which I understand is complex and complete software to perform marketing tasks.
What recommendations would you give to someone considering this product?
It works well, its interface is user-friendly, and its price is affordable for all types of companies, make sure its functions are what your company needs, and you will be making the best investment.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Carine O.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Nov 2021
Excellent in query management
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Before HubSpot, customer information was held on spreadsheets, which had difficulties with information not being updated and incorrect information being entered. Since its release, it has been possible to "centrally manage client information and query information." It has a wide range of features used in the marketing and sales scenes, such as forms, pages, email transmission, and the ability to store customer information. Furthermore, the user interface is created in such a manner that even those who have never used MA or SFA before can use it, and there is a lot of help.
What is your favorite aspect of this product?
I think there are other comparable tools, but I think it is fine to designate it as one of the possibilities. I think even beginners can use it because it is simple to understand and provides information. Form creation, form response list and follow-up email sending sequence It is also easy to build, and completion tracking is possible by simply generating a ticket for each of the queries; it is also simple to administer. An "inquiry unification" can be done, separate the contact person in charge and quickly assign the person in charge, so this tool can manage at least 10 persons.
What do you dislike most about this product?
There are some internal issues to work out, such as how to use tickets as a business tool, but it is making a difference. In certain cases, articulating the purpose may be challenging. Nothing else exists.
What recommendations would you give to someone considering this product?
We may interchange customer information with marketing, sales, and support without separating it by centralized control. Furthermore, several functions enable inbound marketing, and even inexperienced users may use lead-generating tactics. It has become one of our company's most important tools because it also serves as a knowledge store. I rely heavily on MA, SFA, support, and CRM, and I can't do business without HubSpot. If the number of email queries is clearly large in relation to the number of employees, you can state that this instrument is powerful assistance.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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