What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
99 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Transparent
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Operations Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Lucie V.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
More than meet the eyes
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The integration with the CRM, making it a multistask tool.
What is your favorite aspect of this product?
The ease I can use it to draft and publish articles with this product
What do you dislike most about this product?
Some features need work to be make it a more efficient tool.
What recommendations would you give to someone considering this product?
It's a good product if you think of also using the CRM part to have all your needs met by one product instead of having to constantly switch between.
Pros
- Enables Productivity
- Respectful
- Reliable
- Helps Innovate
Cons
- Less Effective Service
- Less Caring
- Wastes Time
Please tell us why you think this review should be flagged.
Megan K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2022
Easy to implement + depth of features
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot provides an all-in-one solution that supports the marketing automation needs for most marketing initiatives. While the breadth of features is large, some lack depth.
What is your favorite aspect of this product?
The features we use most heavily are those that HubSpot really excels - email marketing, segmentation, marketing campaign management, and advanced workflows.
What do you dislike most about this product?
I've received a number of requests recently for support for SMS / text messaging. This currently is not natively available within HubSpot.
What recommendations would you give to someone considering this product?
Consider both your immediate needs and anticipated needs in the next 12 months. Think of your exact use cases and test HubSpot's ability to support those needs -- ex: we need to have a form on our website to gather newsletter sign ups, send an email on sign up, then auto-enroll new signups into a welcome flow followed by a standard flow for all registrants, and segment click through rate by time passed since sign up and role/title of contact.
Pros
- Trustworthy
- Efficient Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
Estela R.
- Role: Information Technology
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Feb 2022
Satisfaction at the digital marketing level
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
We were able to reach our goal for the semester in less time than we imagined thanks to the marketing powerhouse that is HubSpot. Thanks to its integration with SalesForce, HubSpot became our main weapon for digital marketing by making our business development and sales departments come out on top in the market. We were able to improve in many areas thanks to the exponential use of HubSpot, areas such as lead management, mass emails, employee scoring, job flow and ads.
What is your favorite aspect of this product?
HubSpot is an excellent all-in-one software, it has allowed us to have almost 100% functionality in any marketing guideline. It is very intuitive and easy to use, has an amazing interface and is one of the most stable MAP software on the market today. We can enhance many ads through HubSpot to reach a much larger audience by advertising the same campaign on several communication channels at the same time and evaluating the performance in real time.
What do you dislike most about this product?
Compared to SalesForce, HubSpot has many limitations when creating reports, but when we integrate the two, there is no tool that can stop us. It needs to develop tools like ABM, it lags behind in comparison with other similar tools that HubSpot itself recommends us to use.
What recommendations would you give to someone considering this product?
HubSpot has helped us grow as a B2B SaaS company, we have generated a lot of demand and more and more clients are looking to us to help them with many marketing campaigns. HubSpot is much more intuitive to use and has a broader functionality of tools and solutions.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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