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HubSpot Marketing Hub
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

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Website Analytics

Score 9.0

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Email Marketing

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Rebecca K.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

An exceptional product for email marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is our best application for email marketing purposes. One fact i like about it is how it allows us market our services online without sending marketers to the field to engage with customers physically. It has reduced our cost and improved marketing strategies. With HubSpot Marketing Hub, we can engage with customers and business partners around the world.

What is your favorite aspect of this product?

HubSpot Marketing Hub enables us to send outbound emails within seconds, building and personalizing emails and manage email lists. It allows us to collaborate easily and efficiently with our customers regardless of where they are. I like how the customer support team sacrifice their times to respond to our cases.

What do you dislike most about this product?

I have used HubSpot Marketing Hub for many years and it has been of great help to me and my organization. It is a brilliant and amazing platform for email marketing.

What recommendations would you give to someone considering this product?

To all prospective customers out there, i urge them to consider HubSpot Marketing Hub since it is the safest, easiest and fastest Application for email marketing.

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Inspires Innovation

Bilawal B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2021

One of the best marketing CRM

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Everything within the HubSpot marketing hub is unique and it aligns all the sales and marketing teams to work together efficiently. The use of workflows is the best part of Hubspot, creating landing pages has been very easy and email marketing at it's best.

What is your favorite aspect of this product?

The A/B testing on Hubspot is my favourite for a few reasons. It's very easy and efficient gives you accurate results for testing the campaigns or emails.

What do you dislike most about this product?

The only thing which Hubspot is not very good at is the quality of training provided by the technical team, they have very little knowledge (Some of the employees of Hubspot) They should always review their team training beforehand - And then pass it to clients

What recommendations would you give to someone considering this product?

It's one of the most essential tools for any business no matter small medium or large, I would highly recommend email marketing, marketing automation, use of workflows, creating landing pages, sequences for sales teams and the lead scoring system. The lead scoring system is the best one in the market, I highly recommend the product because of its unique features and capabilities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Pamela M.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

Affordable and reliable tool for email marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

What i like most about HubSpot Marketing Hub is the ability to collaborate with my customers from anywhere anytime. It is a brilliant tool that allows me to market my products all over the world. I like how it is easy to create professional campaigns and instantly send them. HubSpot Marketing Hub has a very simple and friendly interface that makes it easy to use even for new beginners.

What is your favorite aspect of this product?

HubSpot Marketing Hub is affordable compared to its competitors out there. It comes at a reasonable price thus making it affordable to small and large businesses. It is one of the most secure application for email marketing i have ever encountered. I like the ability to manage email lists, send outbound emails and personalize emails.

What do you dislike most about this product?

Until today, i haven't found any challenging issues while working with HubSpot Marketing Hub. It is a recommendable software for email marketing.

What recommendations would you give to someone considering this product?

To all companies, both small and large, i recommend HubSpot Marketing Hub as a great and affordable product for email marketing purposes.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy