What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Operations Management

86

Marketing Analytics

86

Community Marketing Management

85

Social Media Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Ease of IT Administration

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Madhukesh G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, need more capabilities on analytics

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Social Media Monitoring, Sales sequence

What is your favorite aspect of this product?

Workflow and Dashboard

What do you dislike most about this product?

Data query and lead scoring

What recommendations would you give to someone considering this product?

More capabilities required on analytics part and lead scoring part. Data customisation is still on basic level as compare to pricing.

Pros

  • Respectful
  • Acts with Integrity
  • Reliable
  • Efficient Service

Cons

  • Security Frustrates

Vince T.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"HubSpot automation has saved me a lot of time!"

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

It differs in the large number of features that it can

What is your favorite aspect of this product?

The HubSpot Marketing Hub is all about email and communication. You may use segments, emails, and processes to engage your audience.

What do you dislike most about this product?

There's nothing wrong with HubSpot Marketing Hub. The tool may be as basic or complex as needed. If you need support, there is a terrific tool.

What recommendations would you give to someone considering this product?

Learn the software slowly. HubSpot offers unlimited possibilities.

Pros

  • Trustworthy
  • Efficient Service
  • Inspires Innovation
  • Saves Time

Kate S.

  • Role: Information Technology
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

HubSpot is a beast!!! I adore it!!!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

the program is very easy to use, that is the main difference with other programs.

What is your favorite aspect of this product?

My favorite Marketing Hub tool is marketing content attribution. (Blogs, etc.) My team can simply monitor where MQLs come from, campaign ROI, etc.

What do you dislike most about this product?

This new video CTA/form integration in email messages and blog posts is fantastic. Unfortunately there is no way to assign forms that are built directly into an email message or blog post so it's unclear when information is coming in and who should be responding to it.. There is a link, and after the form has been submitted, you can see the information in the activity log, however contacting the person who filled out the form is impossible without knowing who they are.

What recommendations would you give to someone considering this product?

If your firm currently uses HubSpot as a CRM database, 9 out of 10 people would suggest switching to HubSpot Marketing Hub. Customer satisfaction is always the ultimate objective of every organization, and this helps achieve it.

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Effective Service