What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
99 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Transparent
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Operations Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Madhukesh G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Easy to use, need more capabilities on analytics
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Social Media Monitoring, Sales sequence
What is your favorite aspect of this product?
Workflow and Dashboard
What do you dislike most about this product?
Data query and lead scoring
What recommendations would you give to someone considering this product?
More capabilities required on analytics part and lead scoring part. Data customisation is still on basic level as compare to pricing.
Pros
- Respectful
- Acts with Integrity
- Reliable
- Efficient Service
Cons
- Security Frustrates
Please tell us why you think this review should be flagged.
Vince T.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"HubSpot automation has saved me a lot of time!"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It differs in the large number of features that it can
What is your favorite aspect of this product?
The HubSpot Marketing Hub is all about email and communication. You may use segments, emails, and processes to engage your audience.
What do you dislike most about this product?
There's nothing wrong with HubSpot Marketing Hub. The tool may be as basic or complex as needed. If you need support, there is a terrific tool.
What recommendations would you give to someone considering this product?
Learn the software slowly. HubSpot offers unlimited possibilities.
Pros
- Trustworthy
- Efficient Service
- Inspires Innovation
- Saves Time
Please tell us why you think this review should be flagged.
Kate S.
- Role: Information Technology
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted May 2022
HubSpot is a beast!!! I adore it!!!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
the program is very easy to use, that is the main difference with other programs.
What is your favorite aspect of this product?
My favorite Marketing Hub tool is marketing content attribution. (Blogs, etc.) My team can simply monitor where MQLs come from, campaign ROI, etc.
What do you dislike most about this product?
This new video CTA/form integration in email messages and blog posts is fantastic. Unfortunately there is no way to assign forms that are built directly into an email message or blog post so it's unclear when information is coming in and who should be responding to it.. There is a link, and after the form has been submitted, you can see the information in the activity log, however contacting the person who filled out the form is impossible without knowing who they are.
What recommendations would you give to someone considering this product?
If your firm currently uses HubSpot as a CRM database, 9 out of 10 people would suggest switching to HubSpot Marketing Hub. Customer satisfaction is always the ultimate objective of every organization, and this helps achieve it.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
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