What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Operations Management

86

Marketing Analytics

86

Community Marketing Management

85

Social Media Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Ease of IT Administration

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Taylor F.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"A Powerful Tool That's Always Getting Better"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

the program has better features than other programs.

What is your favorite aspect of this product?

Every function of HubSpot is easy to understand and use. Because our access limitations are so rigorous, we're able to run effective marketing campaigns across a wide range of digital media. One of our most valuable assets is our ability to give teams with detailed funnels, sales information, and performance requirements to help them make informed decisions.

What do you dislike most about this product?

In certain cases, the merger of marketing and operational functions might go either way. Websites can be built with the help of a content management system, but it is difficult to master and requires a high level of technical expertise.

What recommendations would you give to someone considering this product?

An intimidating marketing tool to begin with. To get the most out of your project, identify your marketing goals and revenue possibilities early on.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Ivan B.

  • Role: Consultant
  • Industry: Education
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Jun 2022

fantastic product!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Integration with other platforms and HubSpot Academy

What is your favorite aspect of this product?

HubSpot Academy

What do you dislike most about this product?

speed of adaptation

What recommendations would you give to someone considering this product?

Use the support of the Hubspot team as well as the academy

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Tera G.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Good for marketing analytics and campaigns"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

it is easy to use and has additional functions.

What is your favorite aspect of this product?

If you've never done any marketing before, HubSpot Marketing Hub is a great place to start. If you have any queries, HubSpot offers an extensive knowledge library that covers any subject you can think of. If you run into any problems, their customer service staff will be able to assist you.

What do you dislike most about this product?

For our CRM, we utilize Bullhorn, and the two don't always sync up well enough. Aside than that, I can't say enough good things about the Hub.

What recommendations would you give to someone considering this product?

Excellent application that is capable of handling almost anything and interfaces well with several other platforms.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service