What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Tera G.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Good for marketing analytics and campaigns"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

it is easy to use and has additional functions.

What is your favorite aspect of this product?

If you've never done any marketing before, HubSpot Marketing Hub is a great place to start. If you have any queries, HubSpot offers an extensive knowledge library that covers any subject you can think of. If you run into any problems, their customer service staff will be able to assist you.

What do you dislike most about this product?

For our CRM, we utilize Bullhorn, and the two don't always sync up well enough. Aside than that, I can't say enough good things about the Hub.

What recommendations would you give to someone considering this product?

Excellent application that is capable of handling almost anything and interfaces well with several other platforms.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Sandra H.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

The best Marketing platform

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is fantastic from managing RRSS and ADS to e-mail campaigns and automations to collaborate with sales and make company closings more productive, as well as with services for customer loyalty. My sales staff was chaotic, with no system in place to move prospects via a marketing funnel. These difficulties are no longer an issue thanks to HubSpot's behavioral monitoring and analytics.

What is your favorite aspect of this product?

HubSpot is a fantastic all-in-one platform that continually improves and adapts to user demands, maximizing its potential by combining everything in a single platform. It provides powerful capabilities that get you closer to the full power of marketing without requiring any programming or prior experience. It is software that recognizes where its customers are stopped and guides them through the process with a solid, friendly, and intelligible interface.

What do you dislike most about this product?

Although they recently cut the entrance prices to Marketing CRM, the free basic edition has strong limitations that make it appear more like a commercial platform, despite the fact that this is not the case for the majority of the products. I'd rather be paid for basic functionality up front than reach the use cap as fast as HubSpot. For the remainder, the Hub is fantastic, with tremendous potential to understand how Marketing affects the business, in addition to all of its features.

What recommendations would you give to someone considering this product?

Begin small and assess which tools work for you and which do not, so you can determine which premium package is best for you. HubSpot is a platform that, when combined with the Inbound methodology, gives the Marketin Hub tool, as well as the complete platform, immense potential for every type of company, while being simple to adopt and use on a daily basis and providing 24x7 customized assistance. I also advise looking for a solid partner to help with installation and training.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Taylor F.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"A Powerful Tool That's Always Getting Better"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

the program has better features than other programs.

What is your favorite aspect of this product?

Every function of HubSpot is easy to understand and use. Because our access limitations are so rigorous, we're able to run effective marketing campaigns across a wide range of digital media. One of our most valuable assets is our ability to give teams with detailed funnels, sales information, and performance requirements to help them make informed decisions.

What do you dislike most about this product?

In certain cases, the merger of marketing and operational functions might go either way. Websites can be built with the help of a content management system, but it is difficult to master and requires a high level of technical expertise.

What recommendations would you give to someone considering this product?

An intimidating marketing tool to begin with. To get the most out of your project, identify your marketing goals and revenue possibilities early on.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service