What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Operations Management

86

Marketing Analytics

86

Community Marketing Management

85

Social Media Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Ease of IT Administration

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Taylor W.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great for managing social media

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a program that has a good price and good functionalities, much better than other programs.

What is your favorite aspect of this product?

In order to manage most enterprises, it's essential for me to use HubSpot Marketing Hub. This includes everything from the website to webforms and emails to social media management. It also includes processes to automate key parts of my company. To top it all off, that's only for Marketing Hub's customers. That's not even mentioning Service or Sales Hub.

What do you dislike most about this product?

In addition to the high price, there's a huge platform, making it easy to get lost. In the Community and Ideas forums, HubSpot devotes a lot of time to discussing new features for the platform.

What recommendations would you give to someone considering this product?

You'll have to justify the first investment, but once you've made the decision, you won't look back. After a while, you'll begin to realize all of the locations where HubSpot's capabilities may replace those of your current platforms.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

José M.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, automatic, with good insights and aff

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Their customer support

What is your favorite aspect of this product?

The layout!

What do you dislike most about this product?

The automation

What recommendations would you give to someone considering this product?

Please invest in this product!

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Clovis G.

  • Role: Operations
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Efficient tool easy to implement and use.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The first is to automate the process between the various hubs offered. Second, the ability to monitor and analyze user / customer behavior from first contact to last contact, our emails look much better and we know exactly who has a direct impact on our sales, our communications are more consistent and account managers are better prepared to make certain strategic decisions.

What is your favorite aspect of this product?

Ease of use, first-rate assistance, and a robust collection of tools that support all aspects of our sales process. HubSpot Marketing Hub delivers robust insights that enable our sales team to adapt their actions while being responsive and proactive to how our activities were received. The ability to link each phase of the buyer's journey in a single tool, evaluate it, and so improve your customer's experience throughout the process.

What do you dislike most about this product?

The full stack solution is rather expensive, and every year they remove things that were included in certain basic plans and want to charge you a premium level membership for those services in the future. I believe that having greater price freedom while using the system would be advantageous for smaller enterprises and for-profit startups. Many choices would be incredibly valuable during the expansion period, but many businesses would be unable to employ them due to financial constraints.

What recommendations would you give to someone considering this product?

Despite being an industry standard, HubSpot Marketing may not be suitable for everybody. Do your homework before committing because switching platforms might be tough after you've begun. If you're unsure about purchasing the full tool set, start with the sales or marleting center and work your way up from there.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy