What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Operations Management

86

Marketing Analytics

86

Community Marketing Management

85

Social Media Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Ease of IT Administration

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Donna H.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Implementation is simple, daily use is effortless

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Customization is simple, and no coding is required. Non-technical users can administer templates and contact properties. The Hubspot learning curve is relatively short, making it possible to quickly become acquainted with the platforms.

What is your favorite aspect of this product?

Overall, I'm very pleased with Hubspot Marketing. It's incredible how simple it is to launch a campaign, track performance, and manage lists across multiple channels and product lines. What I like most about HubSpot Marketing Hub is its simplicity, extensibility, and the large community of developers and consultants who specialize in the platform and are always ready to resolve our concerns.

What do you dislike most about this product?

In fact, there aren't many annoying things in the HubSpot Marketing Hub, but it all depends on the work team receiving the appropriate training because each department of the company has its own privacy, which must be taken into account when conducting training to reap the most benefits.

What recommendations would you give to someone considering this product?

To get the most out of it, make sure you understand your key marketing goals and the highest revenue opportunities from the start. Reporting is a key strength, providing the flexibility required to create detailed funnels, sales analytics, and performance benchmarks that assist teams in making effective decisions.

Pros

  • Enables Productivity
  • Trustworthy
  • Effective Service
  • Inspires Innovation

Charles J. W.

  • Role: Operations
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great marketing automation tool.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Creation of customer lists and automation of email campaigns for them. This used to be done manually before. Now everything is automated. The best thing is that I can also easily train someone to take over if I'm not around. We have found that we can fully integrate our social media/email/advertising/CRM and website into one easy to use experience. We've also been able to integrate with ZoomInfo for even easier access to keep our database clean.

What is your favorite aspect of this product?

The granularity of the analytics we receive in our emails and social media postings appeals to me. The nicest thing about HubSpot is its simplicity and design, as well as the training offered at all stages. The platform is meant for novices first and foremost, thus it is quite simple to grasp. There is also a vast community of like-minded users who are always eager to assist. I've tried a variety of CRM and automation solutions, from entry-level to enterprise-level, and they all have advantages and disadvantages. But I haven't seen any other program provide the amount of support that Hubspot does.

What do you dislike most about this product?

I dislike how difficult it is to find an overall metric for a campaign. I enjoy the degree of granularity at which links were visited, but I wish there was also a higher level measure. I'd also want to see the campaigns grouped and linked to processes. It is also costly if you begin using it for full functions. When you start utilizing the tools and grow reliant on them, you start looking into more plugins. Plugins may be highly pricey unless you can reach an arrangement with the supplier.

What recommendations would you give to someone considering this product?

I like HubSpot since it has so many capabilities that allow you to view everything in one place. This is an excellent tool for establishing email campaigns, automating communication, and creating landing sites, among other things.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Patrick C.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great tool for streamlining our marketing

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot has done an excellent job of cultivating a community of users and engineers to service the software, making it extremely simple to find the right talent for the platform. It allows me to manage our growth strategies in a single location. This simplifies day-to-day tasks, which is no small feat.

What is your favorite aspect of this product?

HubSpot Marketing Hub changed our way of work, and reports and dashboards have greatly aided us. It worked hugely to improve team communication and provide exceptional service by managing emails. In addition to this, it also provided us with a robust, comprehensive database that is accessible from anywhere and at any time via the cloud. That gives us incredibly high results. We were able to successfully manage our business remotely.

What do you dislike most about this product?

It is not as simple to get started. Some Maximizer features are not available through Hubspot. We've devised workarounds to make it work. However, we would like to be able to sort contacts and generate a list based on the sort feature. It might be a little easier to gain access to some variables for use in email template creation.

What recommendations would you give to someone considering this product?

Hubspot is fantastic in that it offers features that you may not have considered. These features, which are critical to the business, such as marketing, landing pages, blogs, and even email software, allow a company to adapt Hubspot to their specific needs. I'll surely suggest you have the platform. It's an excellent tool that does almost everything and integrates well with other platforms.

Pros

  • Helps Innovate
  • Trustworthy
  • Unique Features
  • Efficient Service