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HubSpot Marketing Hub
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

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Website Analytics

Score 9.0

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Email Marketing

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

José M.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, automatic, with good insights and aff

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Their customer support

What is your favorite aspect of this product?

The layout!

What do you dislike most about this product?

The automation

What recommendations would you give to someone considering this product?

Please invest in this product!

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

William G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Useful for Promoting Your Products.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

You can't beat it! Hubspot is a great place to start if you're just getting started in Marketing or are still learning the ropes. More advanced users will find it a joy to work with forms in their digital marketing campaigns. Follow-up emails, which we've designed specific interfaces and applications for, have proven to be an effective tool for converting potential customers. When it comes to adopting and designing new marketing strategies, HubSpot Marketing Hub is an excellent tool.

What is your favorite aspect of this product?

Automated Email Sequences and Personalized Emails wonderful experience for users! Landing Page Builder is a great tool, as well as Email Marketing. There is also a terrific dashboard, and all of the integrations work properly to provide important insights that are valuable to the overall business.

What do you dislike most about this product?

The ability to more easily navigate the page has been improved. Most websites give the option of sending text when you press enter in a text box, but here you have to move the mouse and click, which is awkward and even annoying.

What recommendations would you give to someone considering this product?

If you don't use the tools available, you'll miss out on a lot of potential value. a fantastic tool that covers all bases.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Effective Service
  • Caring

Tony D.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Marketing Hub is an easy to use complete platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Marketing Hub does all I need and integrates the results of the tools brilliantly. The UX including automation is easy to understand and manage

What is your favorite aspect of this product?

The fact is does everything I need. Ads, social, web, forms, Landing pages and so on

What do you dislike most about this product?

The limits on some aspect of the platform such as marketing contacts. The amount you get as a default is a bit stingy. And on the face of it extra contacts feel expensive. I believe those extra prices might have some movement however

What recommendations would you give to someone considering this product?

Make sure you’ll use the functions and it’s the perfect choice. There are better solutions if you only want email or only want social But for a solution that does everything it’s hard to beat

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Vendor's Interest First