What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Operations Management

86

Marketing Analytics

86

Community Marketing Management

85

Social Media Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Ease of IT Administration

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Brandon Y.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Best way to manage marketing is by using this tool

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

I use HubSpot Marketing Hub frequently, and it really simplifies my job as a marketer. I can import lists, develop automated workflows, and communicate with contacts while also updating my sales team behind the scenes with things like slack notifications.

What is your favorite aspect of this product?

The adaptability and simple automation. Hubspot is highly customized to meet our work processes. It is wonderful. It doesn't need an administrator to run because it is incredibly versatile. The reporting tool is a little underwhelming in comparison to other software I've used, like Salesforce, but it still does the job, which is the only reason I didn't give it a 10.

What do you dislike most about this product?

Instead of requiring me to make lists based on additional triggers, I wish lead scoring could be applied to more system components. Similar to this, I wish lists and reports had more options for including or excluding specific individuals or activities.

What recommendations would you give to someone considering this product?

My advice is to assess the other Hubs if you decide to proceed with the HubSpot Marketing Hub to see if you can consolidate your tech stack into one platform. Simply said, it becomes more intimate. I use this every day, and it's one of the best tools I have.

Pros

  • Reliable
  • Enables Productivity
  • Effective Service
  • Inspires Innovation

Bilal A.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Fantastic Product

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot marketing is a tool that enables us to use automated marketing campaign's..

What is your favorite aspect of this product?

My favorite aspect of the tools are its automated marketing campaign's, live chats and that it is completely customizable.

What do you dislike most about this product?

The reporting mechanism is pretty basic, reporting structures can be improved.

What recommendations would you give to someone considering this product?

This product will set fit best for small business groups looking to expand their network through these marketing campaigns.

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Caring

Toni W.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Forever improving to meet todays marketer & sales

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ease of implementation, operation, and execution on the HubSpot platform are second to none. This essential tool is for today's and future sales and marketers, aligning both departments together seamlessly and effortlessly.

What is your favorite aspect of this product?

Free tools is a big element for marketers for sourcing inspirations and enables marketers to visit Hubspot as a main place for marketing tips and tools!

What do you dislike most about this product?

I would like to see free trials for basic users so they can experience what and how the extra features can benefit them.

What recommendations would you give to someone considering this product?

I would highly recommend Hubspot for sales and marketers because they have the necessary features, tools and tips that you would want all in one place - needless to say, a brand that you can trust!

Pros

  • Saves Time
  • Reliable
  • Performance Enhancing
  • Enables Productivity