What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Donna H.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Implementation is simple, daily use is effortless

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Customization is simple, and no coding is required. Non-technical users can administer templates and contact properties. The Hubspot learning curve is relatively short, making it possible to quickly become acquainted with the platforms.

What is your favorite aspect of this product?

Overall, I'm very pleased with Hubspot Marketing. It's incredible how simple it is to launch a campaign, track performance, and manage lists across multiple channels and product lines. What I like most about HubSpot Marketing Hub is its simplicity, extensibility, and the large community of developers and consultants who specialize in the platform and are always ready to resolve our concerns.

What do you dislike most about this product?

In fact, there aren't many annoying things in the HubSpot Marketing Hub, but it all depends on the work team receiving the appropriate training because each department of the company has its own privacy, which must be taken into account when conducting training to reap the most benefits.

What recommendations would you give to someone considering this product?

To get the most out of it, make sure you understand your key marketing goals and the highest revenue opportunities from the start. Reporting is a key strength, providing the flexibility required to create detailed funnels, sales analytics, and performance benchmarks that assist teams in making effective decisions.

Pros

  • Enables Productivity
  • Trustworthy
  • Effective Service
  • Inspires Innovation

Patrick C.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great tool for streamlining our marketing

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot has done an excellent job of cultivating a community of users and engineers to service the software, making it extremely simple to find the right talent for the platform. It allows me to manage our growth strategies in a single location. This simplifies day-to-day tasks, which is no small feat.

What is your favorite aspect of this product?

HubSpot Marketing Hub changed our way of work, and reports and dashboards have greatly aided us. It worked hugely to improve team communication and provide exceptional service by managing emails. In addition to this, it also provided us with a robust, comprehensive database that is accessible from anywhere and at any time via the cloud. That gives us incredibly high results. We were able to successfully manage our business remotely.

What do you dislike most about this product?

It is not as simple to get started. Some Maximizer features are not available through Hubspot. We've devised workarounds to make it work. However, we would like to be able to sort contacts and generate a list based on the sort feature. It might be a little easier to gain access to some variables for use in email template creation.

What recommendations would you give to someone considering this product?

Hubspot is fantastic in that it offers features that you may not have considered. These features, which are critical to the business, such as marketing, landing pages, blogs, and even email software, allow a company to adapt Hubspot to their specific needs. I'll surely suggest you have the platform. It's an excellent tool that does almost everything and integrates well with other platforms.

Pros

  • Helps Innovate
  • Trustworthy
  • Unique Features
  • Efficient Service

Paul W.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"Marketing Automation All-In-One"

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub differs from other programs in that it has many interesting and much-needed features.

What is your favorite aspect of this product?

Because I use Hubspot Marketing Hub, I can do the vast majority of my professional responsibilities from a single place, which is quite handy. I seldom need to leave Hubspot in order to get my work done, whether it's generating reports and analytics, sending out marketing emails, or setting up automated procedures.

What do you dislike most about this product?

I think it would be helpful if Hubspot gave team members the ability to approve and comment on elements such as scheduling social media. Loomly had to be purchased since Hubspot does not already provide that capability, and it was essential to have it.

What recommendations would you give to someone considering this product?

If you use HubSpot, you will have a much more pleasurable experience overall.

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Saves Time