What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Community Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Toni W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jun 2022
Forever improving to meet todays marketer & sales
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The ease of implementation, operation, and execution on the HubSpot platform are second to none. This essential tool is for today's and future sales and marketers, aligning both departments together seamlessly and effortlessly.
What is your favorite aspect of this product?
Free tools is a big element for marketers for sourcing inspirations and enables marketers to visit Hubspot as a main place for marketing tips and tools!
What do you dislike most about this product?
I would like to see free trials for basic users so they can experience what and how the extra features can benefit them.
What recommendations would you give to someone considering this product?
I would highly recommend Hubspot for sales and marketers because they have the necessary features, tools and tips that you would want all in one place - needless to say, a brand that you can trust!
Pros
- Saves Time
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Charles J. W.
- Role: Operations
- Industry: Construction
- Involvement: End User of Application
Submitted Jun 2022
Great marketing automation tool.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Creation of customer lists and automation of email campaigns for them. This used to be done manually before. Now everything is automated. The best thing is that I can also easily train someone to take over if I'm not around. We have found that we can fully integrate our social media/email/advertising/CRM and website into one easy to use experience. We've also been able to integrate with ZoomInfo for even easier access to keep our database clean.
What is your favorite aspect of this product?
The granularity of the analytics we receive in our emails and social media postings appeals to me. The nicest thing about HubSpot is its simplicity and design, as well as the training offered at all stages. The platform is meant for novices first and foremost, thus it is quite simple to grasp. There is also a vast community of like-minded users who are always eager to assist. I've tried a variety of CRM and automation solutions, from entry-level to enterprise-level, and they all have advantages and disadvantages. But I haven't seen any other program provide the amount of support that Hubspot does.
What do you dislike most about this product?
I dislike how difficult it is to find an overall metric for a campaign. I enjoy the degree of granularity at which links were visited, but I wish there was also a higher level measure. I'd also want to see the campaigns grouped and linked to processes. It is also costly if you begin using it for full functions. When you start utilizing the tools and grow reliant on them, you start looking into more plugins. Plugins may be highly pricey unless you can reach an arrangement with the supplier.
What recommendations would you give to someone considering this product?
I like HubSpot since it has so many capabilities that allow you to view everything in one place. This is an excellent tool for establishing email campaigns, automating communication, and creating landing sites, among other things.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Rosemarie P.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Options to build connections with the target audie
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub excels at: The reporting and monitoring procedure can be simplified. Email management, contract lifecycle management and advanced data analysis are significant and useful skills of this tool. You can design landing sites, contact forms, and customer tracking and monitoring systems. You can start collecting leads using the available options.
What is your favorite aspect of this product?
For activity tracking and deal stage management, I like HubSpot Marketing Hub. You can receive a database of consumers and real-time information on the performance of your marketing strategies. Processes related to sales, marketing and other services can be automated. This platform can be connected to your website as well as social networking sites: Facebook, Instagram, Twitter and LinkedIn.
What do you dislike most about this product?
Data in email workflows is often scattered and difficult to locate. It can be challenging to keep up with new features and changes because the HubSpot Marketing Hub is frequently reset.
What recommendations would you give to someone considering this product?
To create a complete content plan and post content to your blog, I suggest using the HubSpot Marketing Hub. To promote the landing pages, you have created. Live chat allows you to communicate with website visitors. To reach as many potential customers as possible, you can incorporate PPC and social media components into your content.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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