What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Community Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Samantha Q.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Jun 2022
Features are amazing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The platform itself
What is your favorite aspect of this product?
The ease of use of the tools
What do you dislike most about this product?
Not much at this time of use
What recommendations would you give to someone considering this product?
Try it you’ll enjoy it
Pros
- Continually Improving Product
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Geoffrey M.
- Role: Operations
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2022
Excellent software easy to implement
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
In our business, we use email marketing in conjunction with social media marketing, and we report and analyze the data to better understand the group's requirements and desires. We are able to successfully conduct inbound marketing initiatives using HubSpot to keep our company front of mind. We can segment customers depending on where they came from and create marketing strategies for them based on their attributes. This assists us in determining what message we should send them.
What is your favorite aspect of this product?
HubSpot Marketing Hub is an all-in-one program that offers users a variety of capabilities such as dynamic content, triggered drip sequences, lead nurturing, dashboards, customized features, and access to the complete API. Hubspot may be configured to communicate with a variety of different applications and websites in order to collect consumer insights, offers, and other information needed to target marketing appropriately. Once the drips are in place, all we have to do is sit back and watch the strong motor do its thing. Reports are excellent for predicting and future planning.
What do you dislike most about this product?
When the customer list becomes large enough, the expenses of opening new accounts to collect tons more emails become prohibitively expensive. There is also a restriction on the number of reports in the reporting dashboard, which disappoints certain customers, such as myself, who wish to have several reports in the reporting dashboard, and this is not an advantage over its competitors.
What recommendations would you give to someone considering this product?
If you like working on reports and evaluating them, HubSpot is the perfect place to start. It is an all-in-one platform that will undoubtedly suit your CRM requirements. Take advantage of early-on support, which should help most people get started. There are several tools that integrate with Hubspot to assist you determine the optimal time to send customized emails to each individual consumer based on their history.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Bilal A.
- Role: Operations
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2022
Fantastic Product
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot marketing is a tool that enables us to use automated marketing campaign's..
What is your favorite aspect of this product?
My favorite aspect of the tools are its automated marketing campaign's, live chats and that it is completely customizable.
What do you dislike most about this product?
The reporting mechanism is pretty basic, reporting structures can be improved.
What recommendations would you give to someone considering this product?
This product will set fit best for small business groups looking to expand their network through these marketing campaigns.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
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