What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Operations Management

86

Marketing Analytics

86

Community Marketing Management

85

Social Media Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Ease of IT Administration

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Eva J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Everything you need for your Marketing department.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

In terms of feature offerings and capabilities, the HubSpot Marketing Hub is pretty solid. Give new team members access to great online training and support tools. It allows our staff to do everything at once, like blogging, creating landing sites, using social media, and tracking campaigns. Since the app's user interface is clear and easy to understand, I can often find solutions on my own.

What is your favorite aspect of this product?

I like HubSpot Marketing Hub because it gives us sales automation, email, and custom email sequences. Customer relationship management. Lead and contact management. Follow-up of activities/Management of stages of agreements. Keeps members more engaged.

What do you dislike most about this product?

Templates are difficult to modify and reports are limited. Landing pages are limited in terms of design.

What recommendations would you give to someone considering this product?

I recommend HubSpot Marketing Hub because it has a wide variety of capabilities, which extend far beyond a common email marketing platform. It's a great tool to keep track of all the activities of our teams when it comes to creating and implementing marketing verticals for inbound and outbound leads. The best is very easy to use.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Huimin T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

To make an automatic series of emails.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

You can create pop-up forms for special offers and collect additional registration information using the lead flow capability. To create an automated email sequence, you can select from a wide range of triggers. It allows you to view all contact interaction details in one location, with the ability to project similar customer data to a CRM solution. Numerous criteria, including geographic location, registration date, last activity date, and customer lifecycle stage, can be used to filter contacts.

What is your favorite aspect of this product?

I like HubSpot Marketing Hub because it allows me to track the success of each of our activities in detail. To make them more consistent with your brand, you can modify and add new content blocks. Using the email editor, I can modify the layout of each one and add various content blocks, graphics, buttons, and social sharing options. Along with your name, address and other identifying information, you can include business details such as your company name and industry in the email.

What do you dislike most about this product?

Although the procedure can be streamlined, the templates are not easy to change. There may still be room for improvement in email reporting. Unlike a solo email, the learning curve is naturally steeper, there are more features and things to learn about marketing strategy.

What recommendations would you give to someone considering this product?

I highly recommend for your business email marketing; HubSpot Marketing Hub offers comprehensive performance data. You can compare the effectiveness of your email efforts to your other marketing initiatives on platforms like social media and compensated display ads.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Alex T.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Fast and simple lead collection

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is used to send emails to Members and prospects, as well as track and analyze their effectiveness. For the sake of targeting and customization, we also keep track of some Member and prospect information. By integrating with certain suppliers through HubSpot, we are able to import data and send out emails to customers based on the vendor's suggestions.

What is your favorite aspect of this product?

From the outdated interface to the ineffective customer service, HubSpot has managed to trick businesses into utilizing a service that is light years behind the competition in terms of quality and price. I've never looked back since making the switch away from HubSpot, and I strongly urge any other digital marketer to do the same.

What do you dislike most about this product?

iFrame-unfriendly, cumbersome forms. Poor or nonexistent support: calling "Support" invariably routes you to salesmen who claim they can't assist.

What recommendations would you give to someone considering this product?

When it comes to digital marketing, we've been using HubSpot to keep tabs on leads, craft expansion campaigns, and construct lead generating forms. We've also built in-house HubSpot functions and programs.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service