What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Agatka J.

  • Role: Industry Specific Role
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Hubspot Marketing Hub – All-in-one Tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is simple, easy and user-friendly platform. Users’ do not need to learn to operate it. The functionalities, graphic user interface and layout is flexible and reliable. It gives users’ certificates if they are learning from this platform. One unique feature this platform contains the automatic recording option for the users’. This benefits the users’ greatly because every time they want the recordings of their purchases and work. It offers them ease to have information and recordings all at once.

What is your favorite aspect of this product?

It allows users’ to have all the information of their clients’ including their phone number, address and name. It allows them to manage sales and marketing development and processes. It allows users’ to register with other sites like Facebook and Gmail. Users’ can check the task status of work or project by just going online.

What do you dislike most about this product?

The blocking feature of this platform does not perform the actual work. It does not viewing work rather it prevents them from interacting. Many of the emails fall under the folder of spam and users’ have no idea about them. The cost of this platform is slightly higher than other applications.

What recommendations would you give to someone considering this product?

The blocking feature should be improved and it should meet the users’ requirements. The support system should response frequently. The email notifications should be fast. The cost should be a little low for user convenience.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Brandon Y.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Best way to manage marketing is by using this tool

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

I use HubSpot Marketing Hub frequently, and it really simplifies my job as a marketer. I can import lists, develop automated workflows, and communicate with contacts while also updating my sales team behind the scenes with things like slack notifications.

What is your favorite aspect of this product?

The adaptability and simple automation. Hubspot is highly customized to meet our work processes. It is wonderful. It doesn't need an administrator to run because it is incredibly versatile. The reporting tool is a little underwhelming in comparison to other software I've used, like Salesforce, but it still does the job, which is the only reason I didn't give it a 10.

What do you dislike most about this product?

Instead of requiring me to make lists based on additional triggers, I wish lead scoring could be applied to more system components. Similar to this, I wish lists and reports had more options for including or excluding specific individuals or activities.

What recommendations would you give to someone considering this product?

My advice is to assess the other Hubs if you decide to proceed with the HubSpot Marketing Hub to see if you can consolidate your tech stack into one platform. Simply said, it becomes more intimate. I use this every day, and it's one of the best tools I have.

Pros

  • Reliable
  • Enables Productivity
  • Effective Service
  • Inspires Innovation

Steve H.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Great Marketing Tools

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

There are so many offerings in Hubspot - great ways to integrate marketing, sales, communications and records.

What is your favorite aspect of this product?

The central location for team members to track sales projects and data

What do you dislike most about this product?

Tough to learn all the features if you are a small business.

What recommendations would you give to someone considering this product?

Have 1 central owner of the system that can teach others.

Pros

  • Helps Innovate
  • Unique Features
  • Effective Service
  • Acts with Integrity

Cons

  • Less Inspiring