What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Operations Management

86

Marketing Analytics

86

Community Marketing Management

85

Social Media Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Ease of IT Administration

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Clarissa S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

HubSpot Marketing Hub Improved our business

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Support for Google AdWords is included in. Information collected using HubSpot forms may be easily sent to Google AdWords. If you're using Google Lead Forms in your Google Advertisements, you can easily connect them to Hubspot to start tracking leads from your ads.

What is your favorite aspect of this product?

The marketing automation solutions provided by Hubspot have been vital to our success. Because of the importance of sales and marketing collaboration, having everything in one place is crucial. Drip campaigns in the program enable the user to automate nearly any aspect of marketing.

What do you dislike most about this product?

One future improvement I'd like to see implemented is the ability to collaborate on email campaigns with several users (a la Google Drive). It's annoying when you've made changes to a draft and the person who has the email open in a tab closes it without preserving your work.

What recommendations would you give to someone considering this product?

Find platform experts to join your team. With this fantastic platform in place, getting started is a piece of cake. In short, I think you should try it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Oct 2022

Great for marketing automation.

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Mateo Alejandro G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2022

The best marketing and meetings with us

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

With HubSpot we found a place where they have a software that is completely oriented to automate marketing, sales and service processes with the sole purpose of helping us as professionals to develop inbound marketing strategies. Thanks to the fact that it allows us to control our marketing and sales actions in one place without the need to go to another platform.

What is your favorite aspect of this product?

This software makes all of our tools helpful for: resolving all deals, raising tickets, answering customer questions in real time and helping with email follow-up and two-way communication as well as one of its best features for us is the integration of the chat bot! For immediate customer response and no waiting list as the bot itself responds directly.

What do you dislike most about this product?

It would be very helpful to implement integrated functions, such as alerts and reminders, would make life easier as well as switching between screens, platforms and panels because it is not always intuitive as its drag and drop function for web pages. and a synchronization with Shopify, because several customers may come from that platform.

What recommendations would you give to someone considering this product?

We can say that this type of software is the most suitable because of its automation that helps us to get interested customers because we are in constant contact so we don't lose it. We also like its ease to review and control tasks and projects. As well as to verify that employees are productive. They are the most suitable for mass emails, for tracking opens so that they work properly.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Unique Features