Download Scorecard
HubSpot Marketing Hub
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award

{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

Also Featured in...

Website Analytics

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Marketing Automation - B2C

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Email Marketing

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Nov 2022

Fantastic product, easy to use, unique interface.

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Synthia M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Hubspot necessary for our marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I am satisfied with HubSpot's overall contribution to our business processes. It has improved our online profile and given us a more in-depth comprehension of our prospects and customers. It's a helpful resource for pinpointing the specific topics and elements of your marketing materials that are responsible for attracting new visitors and generating sales leads.

What is your favorite aspect of this product?

All of our marketing demands are met by Hubspot. Hubspot enables us to centralize all of our Marketing tools, including bespoke landing sites, email processes, and social media, into a one, intuitive interface. Moreover, Hubspot provides an almost infinite number of optional add-ons. What would we do without it in Marketing?

What do you dislike most about this product?

HubSpot's price tag and the time it may take to see a return on investment are two major drawbacks. HubSpot is best appreciated as a tool for enhancing an established inbound marketing strategy. The value of HubSpot can be demonstrated with the aid of an effective SEO strategy.

What recommendations would you give to someone considering this product?

It does what we need it to, and we can quickly automate our marketing operations thanks to its APIs. We can also link our platforms for better contact management.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Clarissa S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

HubSpot Marketing Hub Improved our business

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Support for Google AdWords is included in. Information collected using HubSpot forms may be easily sent to Google AdWords. If you're using Google Lead Forms in your Google Advertisements, you can easily connect them to Hubspot to start tracking leads from your ads.

What is your favorite aspect of this product?

The marketing automation solutions provided by Hubspot have been vital to our success. Because of the importance of sales and marketing collaboration, having everything in one place is crucial. Drip campaigns in the program enable the user to automate nearly any aspect of marketing.

What do you dislike most about this product?

One future improvement I'd like to see implemented is the ability to collaborate on email campaigns with several users (a la Google Drive). It's annoying when you've made changes to a draft and the person who has the email open in a tab closes it without preserving your work.

What recommendations would you give to someone considering this product?

Find platform experts to join your team. With this fantastic platform in place, getting started is a piece of cake. In short, I think you should try it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing