What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Community Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
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Score 9.0
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Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Umang T.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2024
All-in-one AI-powered marketing automation tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is a powerfully designed comprehensive AI marketing automation platform that helps businesses streamline all the digital marketing components that includes email marketing, social media management, lead generation, SEO recommendations and performance analytics, integrations with HubSpot CRM. Offering these features integrate seamlessly to make an enhanced marketing strategy, enabling businesses to expand their presence and enrich customer engagement. Thus, providing a great range of these features, HubSpot Marketing Hub differentiates itself from other similar products.
What is your favorite aspect of this product?
HubSpot Marketing Hub is a robust and powerful marketing automation tool that provides marketer and businesses a platform to enhance their marketing strategies and drive growth. It offers standout features like Forms for lead generation, SMS Marketing, Social Media Management, Email Marketing, Marketing Analytics and an intuitive User Interface that helps marketers and organizations to to track various campaign performance and boost ROI with data backed decisions. These are my favorite aspect of this product.
What do you dislike most about this product?
HubSpot Marketing Hub is a well designed helpful tool for marketers and organizations to boost their revenue. Thus, nothing as such to dislike about the product.
What recommendations would you give to someone considering this product?
If you are exploring an AI marketing automation tool that facilitates marketers of your organization to boost ROI and performance, drive revenue faster and tracking your customer relationship management by providing various standout features like lead generation, website content management system, SEO tools, social media management, SMS marketing and marketing analytics reports, then HubSpot Marketing Hub would be the best choice for you to opt for.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
James W.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Sep 2024
Hubspot made marketing processes more effective.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot marketing hub comes with a large library of integrations. I have found this very helpful in my daily work as integrating Hubspot with other marketing softwares used in my workplace, has helped to unify important work processes. As a result of our integrating Hubspot with other software products and tools, we are successfully bringing data from tools like Google ads, Calendly, Typeform, Facebook ads and others into Hubspot. This is vital for centralizing data generated from customer interactions across different marketing channels into a single location. Thereby enhancing overall marketing planning and execution workflow.
What is your favorite aspect of this product?
Ability to automate specific marketing tasks and access to critical marketing data for effective data backed decision making, is my favorite part of this software program. We have achieved the aforementioned primarily by taking advantage of Hubspots AI ( artificial intelligence ) marketing toolsets. Deploying Hubspots AI marketing provisions, saves us work time and is making it more convenient to reach customers at scale, across key sales channels.
What do you dislike most about this product?
Took me a while to learn to use Hubspot marketing hub effectively. I put this on the huge feature-set of the platform. Other than my slow incremental learning experience with this platform, I tend to think I am satisfied to a great extent with everything else which this software has to offer.
What recommendations would you give to someone considering this product?
Hubspot marketing Hub is complex and requires would-be users to patiently learn to use the platform effectively. This means the adopting team must spend extra time and resource to train users to use Hubspot.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Devashish K.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Sep 2024
Highly recommended easy to use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
inbound marketing and best for email marketing intuitive ui automation scheduler
What is your favorite aspect of this product?
inbound marketing and best for email marketing intuitive ui automation scheduler
What do you dislike most about this product?
nothing as such found
What recommendations would you give to someone considering this product?
friendliness and optimization inbound marketing and best for email marketing
Pros
- Helps Innovate
- Reliable
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
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