What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Eileen C.

  • Role: Operations
  • Industry: Chemicals
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Powerful all-in-one marketing tool.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

I configured HubSpot to generate new leads for the firm by establishing multi-channel marketing campaigns, and then I utilized nurturing flows to nurture these leads and transform them into qualified leads for the sales team to pursue. It's convenient to have all of our contacts in one location. We are gradually synchronizing them and working through our tagging structure, but it will be exciting to watch how they engage with our products and services and to be able to give them meaningful and valuable marketing/communication content.

What is your favorite aspect of this product?

I adore the limitless flexibility and touch points available along the consumer experience. Marketing Hub's capabilities are extensive, but they are also simple to use and do not necessitate advanced technical or development expertise to grasp. Automation tools may assist you in identifying initiatives and nurturing them efficiently, allowing your team members to focus on more important tasks and better manage their time.

What do you dislike most about this product?

The price increase to Marketing Hub Pro is significant. This pricing barrier can be an issue for smaller firms that haven't gone through accelerator programs, since they require these tools to expand but can't necessarily afford to invest in them right immediately. I wish they had a lower starting fee for the first year.

What recommendations would you give to someone considering this product?

Before utilizing Marketing Hub, I recommend that you finish the HubSpot Academy training classes. The features are wide, and there is plenty to learn, yet the training resources make it extremely simple to grasp. Have an in-house Hubspot "expert" who can assist you on a daily basis and who truly understands the platforms; there are so many options, but you must know how to leverage them.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Ria S.

  • Role: C-Level
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Excellent solution!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

The main feature that differentiates HubSpot Marketing Hub from other similar products is that it provides innovative and modern Templates, with editing and customizable capabilities.

What is your favorite aspect of this product?

My favorite aspect of this product is the wide array of customizable and distinctive templates that makes my content stand out in a crowd. It appeals to all age groups and is cleverly designed.

What do you dislike most about this product?

I have not come across any features in this product that I disliked. The solution works well, and meets my expectations.

What recommendations would you give to someone considering this product?

The price point is reasonable, in my view. It is easy to use and it can generate impactful content for social media, that will stand out and generate views. The availability of customizable templates are endless, professional and well designed. There are many themes to choose from also.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Role: C-Level
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Anonymous Reviewer

Submitted Dec 2022

HubSpot - the perfect spot for your business

Likeliness to Recommend

7 /10

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Caring