What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Community Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Sayan B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jan 2023
Powerful marketing tool with great design
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
For WordPress users, Hubspot plugin works like a charm giving instant access to forms and live chat button. Customer Relationship Management taken care of through the WordPress admin dashboard itself without the need to login into Hubspot account all the time. For email marketing, we are using Moosend. Hubspot and Moosend can be easily integrated with Zapier.
What is your favorite aspect of this product?
Visually appealing forms. Live chat button.
What do you dislike most about this product?
Hubspot is a powerful CRM and I cannot pinpoint anything to dislilke.
What recommendations would you give to someone considering this product?
Start free and then go for pro plan. There are different subscription plans for marketing and sales. Also there is website builder. So take time deciding which pro plans more relevant to you.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Laureano G.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2023
HubSpot is perfect for digital marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
We use HubSpot as our primary marketing platform and integrate with Salesforce CRM, which is the primary platform for our sales and business development teams. Our marketing team uses HubSpot for email, workflow, ads, lead management, qualification, nurturing and some reporting.
What is your favorite aspect of this product?
I love that we can drill down to view ads by channel, ad group, campaign and even create and view performance data at each level. Personally, I find it more intuitive than the other MAP Marketo's I know. The main thing HubSpot does well is the breadth of features.
What do you dislike most about this product?
I am experiencing more limitations in HubSpot reporting compared to Salesforce. I find their page builder relatively difficult to use. I recommend using a landing page builder like unbounce as an add-on to HubSpot. Built for inbound marketing, HubSpot focuses on leads. Now there is ABM functionality, but it is not as developed as the rest of the platform.
What recommendations would you give to someone considering this product?
My experience with HubSpot Marketing Hub was as a power user responsible for growing B2B SaaS companies ranging in size from 15 to 215 employees. More specifically, my experience with HubSpot is using it to generate all requirements.
Pros
- Performance Enhancing
- Effective Service
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Elsa H.
- Role: Industry Specific Role
- Industry: Energy
- Involvement: End User of Application
Submitted Jan 2023
HubSpot Marketing Hub Is Affordable and Reliable
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The outstanding features of this marketing platform make it so unique and different from other similar platforms. It is a one-in-all tool that allows us to monitor our social media platforms and do other marketing activities at the same time.
What is your favorite aspect of this product?
HubSpot Marketing Hub allows us to reach many customers by automating our campaigns. I also like HubSpot Marketing Hub because of the reliability of the support department. It has improved our marketing operations drastically.
What do you dislike most about this product?
No complains at all when it comes to HubSpot Marketing Hub. HubSpot Marketing Hub has been perfect to us.
What recommendations would you give to someone considering this product?
HubSpot Marketing Hub is a perfect marketing software that will take your business to the next level. I highly recommend HubSpot Marketing Hub because it is so reliable.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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