What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
99 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Transparent
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Operations Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Multi Channel Integration
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Breadth of Features
Ease of Data Integration
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Mugdha S.
- Role: Consultant
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2024
Best application
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is best application for email campaigns as we can send to large number of users.Also, we can use drag and drop features to create emails
What is your favorite aspect of this product?
I liked the customisation available for creating emails campaigns and is easily integrated with various tools.
What do you dislike most about this product?
Proper trainings sessions should be established.
What recommendations would you give to someone considering this product?
Best application for email campaigns
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Regan C.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
Simple UI and easy to integrate
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has a much simpler integration and learning curve, some competitors are too overly complex.
What is your favorite aspect of this product?
It's learning curve, it's very quick to understand the features on this product.
What do you dislike most about this product?
I would say nothing at this time, so far it's very helpful.
What recommendations would you give to someone considering this product?
I would advise they go with this over something similar like oracle, salesforce is also good as well.
Pros
- Caring
- Saves Time
- Client Friendly Policies
- Helps Innovate
Please tell us why you think this review should be flagged.
Kaitlin N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Flexible, Intuitive, and Perfect for Marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
With HubSpot, all my marketing information and channels are in one product. I’m no longer hopping from platform to platform to do email marketing, social media marketing, and website management. Hubspot has been the most efficient and informative marketing platform I’ve ever used.
What is your favorite aspect of this product?
I love the CMS capabilities in HubSpot. We were able to build and manage our website and blog inside of HubSpot and it was very user friendly and gives insight into SEO capabilities for our content.
What do you dislike most about this product?
I don’t like the campaign functionality. The issue of not being able to archive pst campaigns makes it very difficult to see what current campaigns are running and the assets tied to them.
What recommendations would you give to someone considering this product?
Make sure you have at least one person who will be dedicated to keeping HubSpot up to date and that there are eager to dive into the product. Hubspot is incredibly vast and requires someone tenacious to dive into everything it has to offer.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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