What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Jes L.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Perfect for marketing campaigns and workflows

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

In addition to Marketing Hub, I've used Hubspot to address a wide range of challenges. To be more explicit, though, I'd add that we found a way to provide various promotions via email that is both dynamic and tractable by means of a single module. This enabled the use of dynamic content within a module, which simplified the management of scaling offers.

What is your favorite aspect of this product?

The intuitive design of the interface is a huge plus for me. Having everything in one location is both convenient and easy. It's also simple to make changes or provide tickets to new owners. If you were looking for a single tool that could do 90% of the things you need, Hubspot is fantastic, and it's simple to set up. Any interpretation you give it is valid. We have a complex, yet accessible, Hubspot use case.

What do you dislike most about this product?

There aren't many drawbacks to ticketing, the most notable being that tickets occasionally vanish. However, my organization has implemented a solution to this problem, and we no longer have to merge tickets.

What recommendations would you give to someone considering this product?

It used to take an enormous amount of time to accomplish everything by hand, but now we don't have to. As a result, we now have access to comprehensive data and our retail partners can view their data in one convenient location.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

Jason A.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

HubSpot is a fantastic platform for advertising.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It ranks high among customer relationship management systems. I've made an effort to acquire an unambiguous evaluation of marketing statistics; the platform provides a plethora of instruments for constructing in-depth reports, which may then be examined in its control panel; these instruments are not only helpful for discerning patterns, but also for seeing them. for the sake of your company's goals.

What is your favorite aspect of this product?

There is a piece of software that has revolutionized my online experience and I simply cannot function without it. This app is fantastic; it helps you organize your work, plan your day, and keep track of your progress all in one place. Hubspot is an effective system that streamlines operations, automates routines, and facilitates monitoring of to-dos. It's like carrying around a personal assistant who can help you get things done. Hubspot's user-friendly interface makes it easy to locate specific pieces of information and set daily priorities.

What do you dislike most about this product?

So far, my only complaint is that it can be difficult to grasp at first, but the onboarding team has been fantastic and extremely helpful. Without your help, I never would have thought of that!

What recommendations would you give to someone considering this product?

HubSpot is a great fit for any company concerned with efficient marketing, but especially for inbound marketing companies. Perhaps not the best for a lone marketer, but a great option for a group of marketers. It also requires an upfront cost, making it inappropriate for small businesses.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Teresa B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Everything in one place

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Everything is on one place -- my CRM, website, blog, email marketing, ads. All the parts work together to help my capture leads, nurture leads into clients and then closing the sale.

What is your favorite aspect of this product?

The marketing aspect and ease of use.

What do you dislike most about this product?

I would like to be able to store copies of business cards withing a contact file.

What recommendations would you give to someone considering this product?

If you want to manage leads and clients to market to them and stay in touch, this is the only program you will need.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing