What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Oct 2023

Marketing Game Changer

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Efficient Service

Ganesh S.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

User-friendly Marketing Hub

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is very easy & simple to use. Saves much time in tracking the leads

What is your favorite aspect of this product?

Lead tracking & Mobile App is very much likable

What do you dislike most about this product?

There is nothing to dislike

What recommendations would you give to someone considering this product?

Highly recommendable for it. Very easy & simple to use

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gabriel S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

HubSpot is a phenomenal offering but costs more

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's far more intuitive, is developed with enterprise implementation considered, and is great for medium to large sized brands with a large digital and social presence across various platforms.

What is your favorite aspect of this product?

Their client support is phenomenal

What do you dislike most about this product?

Cost to implement and lead time to implementation

What recommendations would you give to someone considering this product?

Definitely do your due diligence and make sure you are not overspending on a solution that is bigger and more complex than you need for your respective business needs.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity