What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

99 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

88

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Operations Management

86

Marketing Analytics

86

Community Marketing Management

85

Social Media Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Business Value Created

87

Ease of Implementation

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Ease of IT Administration

85

Usability and Intuitiveness

85

Quality of Features

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Marina T.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Covers all marketing-related needs.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a platform that focuses on multiple areas of marketing in one place, unlike others that have features that only focus on a specific marketing objective, so it can be said that marketing monitoring can be carried out efficiently in multiple areas within a single platform. You can also track the journey of our clients, detecting when something works effectively and when it falls, determining the consequences and being able to carry out a better campaign by executing more attractive ideas for our clients. The automation of our emails and social media posts are more effective with this platform, there are no delays or inconveniences.

What is your favorite aspect of this product?

Ease of use, this platform does not require much experience to understand how to use it since it has a highly intuitive interface. It has a solid structure for managing emails, so marketing through this platform will be the least of your problems. The report view is super detailed, so you can have better performance by being able to easily analyze what really works when you deploy a marketing campaign. The management of different social networks and accounts in the same panel is incredible, there is no information scattered to manage, everything is simply in order and it is also extremely flexible with customization in that aspect.

What do you dislike most about this product?

I have a bad experience with the technical support team of this platform, it is incredible that despite the fact that I have the Marketing Hub Pro plan where they clearly show that there is priority with support and this is not fully fulfilled, resulting in long response times of up to more than 72 hours, it is understandable that this happens when you work with this platform for free but it does not make sense when it comes to a subscription plan. Also, mostly when I receive customer service the workers seem to have no ideas about this platform, only the basics, it is difficult to be able to get specific answers from the support team.

What recommendations would you give to someone considering this product?

This platform is all-in-one, anything you have to do with marketing is here, plus it has competitive prices. The only disadvantage is technical support, so you may have a delay in getting solutions to the problems you may encounter.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ram S.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

East to use and fantastic tool to marketing pros

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

This has all the features that a marketer need to do.

What is your favorite aspect of this product?

The Email marketing and getting the data about email opened, clicked on any of the link on email body and whenever a contact opens the email.

What do you dislike most about this product?

only the pricing, rest is perfect.

What recommendations would you give to someone considering this product?

Go for it. and buy enterprise only because it will give you a superpower to do everything to up your marketing and sales game.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Thi N.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Great all-in-one platform for small businesses

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub stands out from other marketing platforms due to its all-in-one solution, integrating marketing automation, CRM, sales tools, and customer service into a single platform.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub is its seamless CRM integration. This makes it easy to align marketing and sales efforts, ensuring that customer data flows smoothly between the two functions. It allows for personalized, data-driven marketing campaigns that are directly informed by real-time sales insights, leading to more effective lead nurturing and higher conversion rates. The integration streamlines processes and eliminates the need for separate tools, making it a highly efficient solution.

What do you dislike most about this product?

What I dislike most about HubSpot Marketing Hub is its **pricing structure**, especially for small businesses. While it offers a wide range of powerful features, many of the advanced tools and capabilities are locked behind higher-tier plans, making it expensive as your business grows. The cost can quickly become prohibitive for companies with tight budgets, particularly when trying to access more advanced automation, reporting, or CRM features.

What recommendations would you give to someone considering this product?

- Take Advantage of HubSpot Academy: HubSpot offers extensive training resources for beginners and advanced users. It's a great way to get the most out of the platform. - Assess Your Budget: Be mindful of the pricing tiers, as advanced features are available only in higher plans. Ensure that the cost aligns with your business’s needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing