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HubSpot Marketing Hub
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

84

Product Strategy and Rate of Improvement

84

Vendor Support

82

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

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Website Analytics

Score 9.0

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Social Media Monitoring

Score 8.9

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Email Marketing

Score 8.9

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A/B Testing

Score 8.5

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HubSpot Marketing Hub Reviews

Kennedy o.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Fantastic product

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is its user-friendly interface and powerful automation tools. It's easy to set up workflows, manage campaigns, and track performance all in one place

What is your favorite aspect of this product?

HubSpot Marketing Hub is that it helps businesses attract, engage, and convert customers through great digital marketing tools. It also includes solutions for sales, customer service, and customer relationship management. It's a great CRM. I love marketing automation and social media management

What recommendations would you give to someone considering this product?

Easy integration support with 3rd party vendors and software's Excellent all in one platform for forms, opted in email campaigns, prospect tracking, and website analytics

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Carlos E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Can attract new customers

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

With automated workflows for tasks, communications, and lead tracking, advanced automation saves time. Real-time data for campaign optimization and ROI measurement is provided by comprehensive reporting.

What is your favorite aspect of this product?

I'm drawn to HubSpot Marketing Hub. I can organize and run multi-channel campaigns using paid advertising, social media, and email integration. Create pop-ups, landing pages, and forms to attract potential customers.

What do you dislike most about this product?

Managing a large number of leads can slow down the system if it is not managed well.

What recommendations would you give to someone considering this product?

For search engine content optimization, blog administration, and report analytics, as well as for creating comprehensive reports on campaigns, site traffic, and return on investment, I suggest HubSpot Marketing Hub.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Umang T.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

All-in-one AI-powered marketing automation tool

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is a powerfully designed comprehensive AI marketing automation platform that helps businesses streamline all the digital marketing components that includes email marketing, social media management, lead generation, SEO recommendations and performance analytics, integrations with HubSpot CRM. Offering these features integrate seamlessly to make an enhanced marketing strategy, enabling businesses to expand their presence and enrich customer engagement. Thus, providing a great range of these features, HubSpot Marketing Hub differentiates itself from other similar products.

What is your favorite aspect of this product?

HubSpot Marketing Hub is a robust and powerful marketing automation tool that provides marketer and businesses a platform to enhance their marketing strategies and drive growth. It offers standout features like Forms for lead generation, SMS Marketing, Social Media Management, Email Marketing, Marketing Analytics and an intuitive User Interface that helps marketers and organizations to to track various campaign performance and boost ROI with data backed decisions. These are my favorite aspect of this product.

What do you dislike most about this product?

HubSpot Marketing Hub is a well designed helpful tool for marketers and organizations to boost their revenue. Thus, nothing as such to dislike about the product.

What recommendations would you give to someone considering this product?

If you are exploring an AI marketing automation tool that facilitates marketers of your organization to boost ROI and performance, drive revenue faster and tracking your customer relationship management by providing various standout features like lead generation, website content management system, SEO tools, social media management, SMS marketing and marketing analytics reports, then HubSpot Marketing Hub would be the best choice for you to opt for.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing