HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Easy to use and integrate!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

User friendly and sales reps enjoy the visuals

What is your favorite aspect of this product?

Being able to track interactions

What do you dislike most about this product?

The integration between Salesforce isn't that great.

What recommendations would you give to someone considering this product?

Pay extra to have a Hubspot consultant assist with deployment

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Cons

  • Slower Product Innovation
  • Leverages Incumbent Status

Eden R.

  • Role: Sales Marketing
  • Industry: Biotechnology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Perfect Marketing Platform for Any Team!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The usability! Other platforms require so much coding knowledge or having a full stack developer on staff or contracted to implement any customization. HubSpot makes integrations seamless and customization easy with minimal coding required!

What is your favorite aspect of this product?

The automation, integrations into other platforms we use and simplicity when designing, customizing, and scheduling.

What do you dislike most about this product?

Reporting and analytics lacks the advanced customization we would like to have in our dashboards to truly track buyer's throughout their journey and our marketing campaign impact

What recommendations would you give to someone considering this product?

Ask questions, get a demo, and try it out! I have no doubt you will love the capabilities!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

DIVESH K.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Great tool for Marketing and CRM platform

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

For huge campaigns, Hubspot Marketing Hub helps to keep track of marketing, sales, data etc in one place. A wide range of integrations options available can be easily integrated with Slack, Google calendar etc. Many free features, Hubspot Academy are available in the free version of Hubspot Marketing Hub.

What is your favorite aspect of this product?

It's a powerful CRM tool. Easy to use and UI is awesome.

What do you dislike most about this product?

Hubspot Marketing Hub is a great tool with a wide variety of features but it charges a huge amount for its paid versions.

What recommendations would you give to someone considering this product?

A great tool to go with for managing events, clients, mails, etc.

Pros

  • Continually Improving Product
  • Unique Features
  • Efficient Service
  • Effective Service

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