HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Marc C.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Powerful tool for marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Whether it's for email marketing, social campaigns, or SEO results, HubSpot allows me to monitor critical metrics in one convenient location. Instead of needing to monitor many platforms for statistics, it serves as a one-stop shop, allowing us to more simply combine the plan for various marketing channels. We're becoming better at determining who we're reaching and who we're not. The reports assist us in keeping track of new contacts and assist us in our job by displaying the sources of new connections, such as Salesforce or other integrations, as well as offline sources, with the way we can put it up and automate it.

What is your favorite aspect of this product?

HubSpot Marketing Hub appears to have an excellent knowledge of the sorts of tools that marketing departments need and has grouped them all together in one location, I can present customized information, forms, and graphics to individual people depending on various contact lists using Hubspot smart content function for emails and landing sites.

What do you dislike most about this product?

In some cases, the HubSpot Marketing Hub navigation interface can be a bit tricky to understand. Hierarchies are not always intuitive. Especially at first, it can take some time to find what you need. The summon button is used in all upsell emails because it's certainly cleaner than the other button links, but the CTA system is pretty clunky compared to Hubspot liquidity. However, I know Hubspot is planning improvements and cares about its users. I know this because they sent a survey a few weeks ago to get specific feedback on the CTA button.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub definitely has you covered if you require a robust platform for marketing campaign planning, posting, tracking, and analysis. It is, without a doubt, the industry's leading tool of its sort at the time. Check out some of their classes on how to utilize different elements of Hubspot to get a better understanding of how it works, even though it's really simple to learn and use.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Sandra H.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

The best Marketing platform

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is fantastic from managing RRSS and ADS to e-mail campaigns and automations to collaborate with sales and make company closings more productive, as well as with services for customer loyalty. My sales staff was chaotic, with no system in place to move prospects via a marketing funnel. These difficulties are no longer an issue thanks to HubSpot's behavioral monitoring and analytics.

What is your favorite aspect of this product?

HubSpot is a fantastic all-in-one platform that continually improves and adapts to user demands, maximizing its potential by combining everything in a single platform. It provides powerful capabilities that get you closer to the full power of marketing without requiring any programming or prior experience. It is software that recognizes where its customers are stopped and guides them through the process with a solid, friendly, and intelligible interface.

What do you dislike most about this product?

Although they recently cut the entrance prices to Marketing CRM, the free basic edition has strong limitations that make it appear more like a commercial platform, despite the fact that this is not the case for the majority of the products. I'd rather be paid for basic functionality up front than reach the use cap as fast as HubSpot. For the remainder, the Hub is fantastic, with tremendous potential to understand how Marketing affects the business, in addition to all of its features.

What recommendations would you give to someone considering this product?

Begin small and assess which tools work for you and which do not, so you can determine which premium package is best for you. HubSpot is a platform that, when combined with the Inbound methodology, gives the Marketin Hub tool, as well as the complete platform, immense potential for every type of company, while being simple to adopt and use on a daily basis and providing 24x7 customized assistance. I also advise looking for a solid partner to help with installation and training.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Peter P.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Assist in achieving marketing goals faster

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot was the greatest solution we had ever seen for our use case. We are using this marketing management and marketing automation system in our marketing department that has automated all routine processes like email marketing, ad campaigns, and even social media posting, which saves us a tremendous amount of time and gives a more personalized experience for our users.

What is your favorite aspect of this product?

Its streamlined processes span several functional teams to lower the overall burden at every step of the experience. It also allows us to break down barriers and collaborate to offer a consistent user experience from the initial contact through the final sale. The nicest feature that I love is that it allowed us to bring all of our teams together, which improved teamwork and helped us to do more in less time.

What do you dislike most about this product?

It isn't fully automated, to achieve better benefits it requires human interaction. To enjoy its potential benefits, we must weave it across our operations to break down silos and remove bottlenecks and bring teams together. It would be ideal if it were automated so that we could focus on the most important company activities.

What recommendations would you give to someone considering this product?

I heartily suggest Hubspot Marketing Hub since I have figured it to be fantastic throughout my experience, with no major defects, no additional fees, and activities that are straightforward to complete. This marketing automation software helps businesses to better understand their consumers' wants and offer the correct content at the right time.

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Effective Service

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