HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.2 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

99 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Effective Service

Feature Ratings

Average 86

Email Marketing Automation

91

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

84

Opportunity Pipeline Tracking

84

Recommended Best Action

83

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Ease of Data Integration

84

Usability and Intuitiveness

84

Ease of Implementation

84

Ease of Customization

82

Ease of IT Administration

82

Vendor Support

82

HubSpot Marketing Hub Reviews

Esmeralda P.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

What a Marketing Automation Platform Should Have

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a program that has more complete characteristics, although the price is high, it is the best on the market.

What is your favorite aspect of this product?

I appreciate that it has all the tools you need to carry out your marketing plan in one place. Having all of the blogging and social media networks in one spot has made it a breeze to utilize. There are so many tools, checklists, etc. available to help you learn how to advertise and connect with your audience that you'll be prepared for success.

What do you dislike most about this product?

The Design Manager is a piece of software that I don't grasp. For your marketing, this directly affects the usage of the design manager, which is required when updating a template for a specific campaign. A non-programmer could find it perplexing, in my opinion. The previous design manager made a lot more sense to me than the current one. HubSpot as a service is cumbersome because of their tier-metric of contacts and the yearly fee. This is a product we provide as a HubSpot partner but we lose consumers because the annual pricing is too high, or because they choose Pro over basic since the contact metric messes them up and they end up paying.

What recommendations would you give to someone considering this product?

I don't understand Design Manager. This directly affects marketing utilization of the design manager, which is essential when modifying a campaign template. It's confusing to me as a non-programmer. The prior design manager made more sense to me. The yearly price and tier-metric of contacts make HubSpot a hassle. Customers choose Pro over basic since the contact metric is messed up and they wind up paying extra.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Anvika L.

  • Role: Industry Specific Role
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

HubSpot marketing hub does a ton of things

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Our deals and marketing groups use HubSpot Marketing [Hub] solely to make campaigns, send emails to customers and prospects, and make computerized arrangements. It's useful to have the entirety of our substance and information in one effectively open spot.

What is your favorite aspect of this product?

Adding our site to HubSpot has made it simpler to roll out quick improvements and get quality information and bits of knowledge. Emails are not difficult to make and divide among groups to get input and work together.

What do you dislike most about this product?

While HubSpot has added a few cooperative tools, I figure this could move along. I might want to see more choices to comment on emails and approaches to have the option to share out changes as well as approval channels. The ability to update promotions using the calendar is cumbersome. There's no decent method for building alterations or updates. You have to go into everyone independently.

What recommendations would you give to someone considering this product?

I think HubSpot marketing is incredible for groups who need a little assistance beginning. There are a lot of out-of-the-case formats and things to browse. There are additionally extraordinary testing answers to assist with finding what's working and so forth. Be that as it may, groups searching for more joint effort and instruments to collaborate continuously, I don't know it's awesome.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Caring

Farjana L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2022

HubSpot Marketing is a powerful tool for marketing

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Numerous chances exist to tailor the experience of a customer along the way. HubSpot assists us in nurturing and tracking new leads, after which we pass them along to our sales team. All campaigns are tracked perfectly through the landing page tracking. Automated workflows that facilitate the distribution of emails and newsletters are highly valued. My work in the CMS resulted in a beautiful website linked to the Marketing Hub. Neither web hosting nor customer service nor CRM or Sales Hub has any integration issues.

What is your favorite aspect of this product?

Sending emails and creating landing pages to explain the purpose of our email is a simple process that can be done quickly. Tools for project identification and nurturing can assist us in identifying and nurturing projects rapidly, allowing our team to devote more time and effort to more meaningful activities while remaining more productive. With HubSpot Marketing Hub, I can coordinate all of my company's communication channels.

What do you dislike most about this product?

Certain features, such as social media scheduling, could be approved or commented on by members of the Hubspot staff. We had to purchase Loomly because Hubspot does not currently support it. It costs more than other platforms, but HubSpot can take the place of all other marketing point solutions.

What recommendations would you give to someone considering this product?

Hubspot is the all-in-one CRM solution. Due to the ever-changing nature of technology, there is always new marketing content. Then you'll have less work to do once your teams learn how to use it. It's a definite must-have.

Pros

  • Reliable
  • Inspires Innovation
  • Helps Innovate
  • Continually Improving Product

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