HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Ashley D.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

The best Marketing Automation software available

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a very easy to use program and it is not very expensive.

What is your favorite aspect of this product?

Everything I need to manage most firms can be found in HubSpot's Marketing Hub. This includes everything from the website to webforms and emails to social media management. It also includes processes to automate key parts of my company. Plus, that's just with Marketing Hub in mind! That's not even including the service or sales hubs...

What do you dislike most about this product?

If you don't have a lot of money, you may not be able to afford it. In the Community and Ideas forums, HubSpot devotes a lot of time to discussing new features for the platform.

What recommendations would you give to someone considering this product?

Though the initial outlay is significant, you won't look back on your decision to go forward with it. Using HubSpot's features instead of the other platforms you now use will become more apparent to you.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Taylor F.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"A Powerful Tool That's Always Getting Better"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

the program has better features than other programs.

What is your favorite aspect of this product?

Every function of HubSpot is easy to understand and use. Because our access limitations are so rigorous, we're able to run effective marketing campaigns across a wide range of digital media. One of our most valuable assets is our ability to give teams with detailed funnels, sales information, and performance requirements to help them make informed decisions.

What do you dislike most about this product?

In certain cases, the merger of marketing and operational functions might go either way. Websites can be built with the help of a content management system, but it is difficult to master and requires a high level of technical expertise.

What recommendations would you give to someone considering this product?

An intimidating marketing tool to begin with. To get the most out of your project, identify your marketing goals and revenue possibilities early on.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Tera G.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Good for marketing analytics and campaigns"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

it is easy to use and has additional functions.

What is your favorite aspect of this product?

If you've never done any marketing before, HubSpot Marketing Hub is a great place to start. If you have any queries, HubSpot offers an extensive knowledge library that covers any subject you can think of. If you run into any problems, their customer service staff will be able to assist you.

What do you dislike most about this product?

For our CRM, we utilize Bullhorn, and the two don't always sync up well enough. Aside than that, I can't say enough good things about the Hub.

What recommendations would you give to someone considering this product?

Excellent application that is capable of handling almost anything and interfaces well with several other platforms.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

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