HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Svetla M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Everything for marketing automation

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Many marketing tools integrated in one, ease of use, multitude of features, awesome support

What is your favorite aspect of this product?

The marketing automation workflows are great - very easy to set up, awesome analytics

What do you dislike most about this product?

A bit pricey for startups

What recommendations would you give to someone considering this product?

To start with the free CRM edition and use it as much as possible, then convert to paid when there are more leads in the database

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rafael C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2022

Fantastic software but need to be full understood

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is a very assessable and complete software. You probably will find similar but not so complete as Hubspot.

What is your favorite aspect of this product?

It’s very intuitive, easy to use and complete software

What do you dislike most about this product?

It’s not very updated as it would have to be related with social media posting and management.

What recommendations would you give to someone considering this product?

Make a good implementation and learn the best practices to get the most of the software for each team.

Pros

  • Appreciates Incumbent Status
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Lena joi J.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

A well-known marketing application.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

As an inbound sales organization, our company depends on HubSpot for many of our activities, across the whole organization. It solves the matter of having multiple software system programs by consolidating all of them into one. My marketing team uses HubSpot to nurture and track inbound leads and so push them to the sales team. It’s nice as a result of it helps us have everything together, therefore growing our business. I might positively suggest HubSpot.

What is your favorite aspect of this product?

I can transfer necessary info to all of my contacts at once, however, the emails don’t seem to be “group” emails. Each person gets a personal email so they are not having to stress about sending a response to two hundred people. The emails seem like they’re only to that particular person, making them feel like they are important. (Not that they aren’t important by any means) It simply makes it additional personal. This can be one of the foremost valuable tools I use, and I use it each DAY!

What do you dislike most about this product?

There extremely isn’t much I don’t like. It’s straightforward to use, very useful and there are numerous different ways that you just will use it. I can’t consider something negative about the program at all.

What recommendations would you give to someone considering this product?

The customization and simple automation. You’ll extremely personalize HubSpot to suit your workflows. It’s versatile and the fact that it doesn’t need an admin to run it is great! The sole reason I didn’t put a ten is I want the coverage feature to be a little lackluster as compared to different software systems I’ve used (i.e. Salesforce), however, it gets the task done! Would 100 percent suggest Hubspot CRM! The automation is simple to make yourself and the customization is amazing. Impressed.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Saves Time

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