HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Ravish K.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Good for lead management not so for emails

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It’s ease to use and integration with Salesforce

What is your favorite aspect of this product?

Ease of use and import to excel

What do you dislike most about this product?

Email marketing bit. Not easy to designs

What recommendations would you give to someone considering this product?

Use this for marketing hub and lead management and not for email marketing

Pros

  • Reliable
  • Performance Enhancing
  • Acts with Integrity
  • Generous Negotitation

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Sep 2022

Hubspot has taken us to the next level!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's very easy to use and the analytics are easy

What is your favorite aspect of this product?

The analytics

What do you dislike most about this product?

Integration with Agent Dealer

What recommendations would you give to someone considering this product?

Make sure to get real Salesforce, not Agent Dealer

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Philippe C.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2022

Tons of useful quality features, but a bit pricey!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Very easy to learn to use. Their Academy offers high quality training and resources. You can actually CALL them during business hours and speak quickly with a qualified expert that will really help you.

What is your favorite aspect of this product?

The marketing automation workflow is fantastic !

What do you dislike most about this product?

It can be quite expensive, but if you use efficiently all the features, it can bring you way more in business value.

What recommendations would you give to someone considering this product?

Make sure to get all the training they offer on their Academy to leverage the full potential of the platform.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Cons

  • Under Delivered
  • Less Generous

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