HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Dio (Dionisios) F.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

HubSpot is the best alternative in marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Finally, a CRM platform that is powerful and easy to use. Create enjoyable customer experiences. Have a great time doing it. It has all the tools and integrations you need for marketing, sales, content management and customer service. Each product in the platform is powerful on its own, but the real magic happens when you use them together.

What is your favorite aspect of this product?

Marketing software to help you increase traffic, convert more visitors and run full inbound marketing campaigns at scale. Sales CRM software to help you get more detailed information about prospects, automate tasks you hate and close more deals faster, customer service to help you connect with customers, exceed expectations and turn them into advocates who grow your business.

What do you dislike most about this product?

Clunky technology to totally useless support, HubSpot has somehow tricked marketers into using a product and service that is infinitely inferior to much cheaper, effective and friendly competitors.

What recommendations would you give to someone considering this product?

Content management software that is flexible for marketers, powerful for developers, and gives customers a secure, personalized experience; syncs your applications, cleans and preserves customer data, and automates processes, so all your systems and teams work better together.

Pros

  • Continually Improving Product
  • Trustworthy
  • Inspires Innovation
  • Caring
  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Oct 2022

Great for marketing automation.

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Mateo Alejandro G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2022

The best marketing and meetings with us

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

With HubSpot we found a place where they have a software that is completely oriented to automate marketing, sales and service processes with the sole purpose of helping us as professionals to develop inbound marketing strategies. Thanks to the fact that it allows us to control our marketing and sales actions in one place without the need to go to another platform.

What is your favorite aspect of this product?

This software makes all of our tools helpful for: resolving all deals, raising tickets, answering customer questions in real time and helping with email follow-up and two-way communication as well as one of its best features for us is the integration of the chat bot! For immediate customer response and no waiting list as the bot itself responds directly.

What do you dislike most about this product?

It would be very helpful to implement integrated functions, such as alerts and reminders, would make life easier as well as switching between screens, platforms and panels because it is not always intuitive as its drag and drop function for web pages. and a synchronization with Shopify, because several customers may come from that platform.

What recommendations would you give to someone considering this product?

We can say that this type of software is the most suitable because of its automation that helps us to get interested customers because we are in constant contact so we don't lose it. We also like its ease to review and control tasks and projects. As well as to verify that employees are productive. They are the most suitable for mass emails, for tracking opens so that they work properly.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Unique Features

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