HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.2 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

99 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Effective Service

Feature Ratings

Average 86

Email Marketing Automation

91

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

84

Opportunity Pipeline Tracking

84

Recommended Best Action

83

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Ease of Data Integration

84

Usability and Intuitiveness

84

Ease of Implementation

84

Ease of Customization

82

Ease of IT Administration

82

Vendor Support

82

HubSpot Marketing Hub Reviews

Cesar M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Organization, recruitment, marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is our tool for customer organization and marketing in general. The platform has helped us grow a lot in a short time by automating certain aspects that were cumbersome and complicated for the company, with the use of its communication templates we can find greater benefit from conversations with customers and partners of the organization, the segmentation that gives us information for customer acquisition and retention makes it an important part of this company.

What is your favorite aspect of this product?

Having members' contact information at hand facilitates communication and the transmission of important information for the organization on a day-to-day basis. Scheduled emails help us to keep our customers informed of new offers, products and services, having on hand the possibility of having fluid contact with them makes them feel more important to the brand. It is very easy to attract new customers with the tools it provides.

What do you dislike most about this product?

The customer support leaves much to be desired despite being a very good tool, they are slow and sometimes it seems to be annoying to call them, a not very recommendable experience in that subject. It would be better to have a better interface as sometimes it is difficult to find what I am looking for and that makes me lose a lot of time and potential customers. The reports are a bit limited, in many occasions we need more information than it provides and we have to do it manually.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is recommended for small and medium companies that do not require a marketing movement or people so extensive, as for large companies it may not be very useful, the tool has a slightly high cost that could improve, no technical support, however, when you take the thread to the platform things start to be a little easier to use, it requires third-party training to be able to carry it out in its entirety.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Angel W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

The most complete digital marketing software

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

This software is everything we need to create, manage and monitor our marketing campaigns in the various channels we use, such as email, social networks and website. It has an extensive range of tools that allow us to create email marketing campaigns much faster and with creative designs that capture attention. It also has customizable templates where we can change not only the design but also the links and buttons of the template.

What is your favorite aspect of this product?

It allows me to manage my social media posts, being able to not only post from the software, but also schedule, view interactions and respond to comments. It allows me to integrate to the system a series of programs such as Google analytics, to monitor the metrics of my social networks and web pages. It has a very large library of images and content that helps us to design more easily.

What do you dislike most about this product?

Having so many tools and options, it takes considerable time to understand everything, although it is very simple to understand. It is also important to consider that its cost can be high for some companies, since each additional tool that is required is a higher price.

What recommendations would you give to someone considering this product?

This software is very favorite for all digital marketing management, because it has everything and we do not need any other software to fulfill our tasks. From designing our own campaigns, to publishing and responding to comments on social networks. Even though our plan has a lot of tools, we were able to understand the software easily, so we recommend it.

Pros

  • Unique Features
  • Inspires Innovation
  • Respectful
  • Fair

Shawne P.

  • Role: Finance
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Outstanding application for email marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is an amazing and fantastic tool for email marketing that enables us to engage and interact with clients from different corners of the World. It makes it easy for us to market our brands online thus saving time. It is super easy and fast to implement, set up and get started with. I like how simple the dashboard is which makes it easy to learn and understand.

What is your favorite aspect of this product?

HubSpot Marketing Hub helps us to engage with clients from anywhere anytime. It is a brilliant and powerful email marketing tool that does not demand any training to use. It is highly customizable to suit our needs and the customer support team is readily available. Since we started using it, it has helped us to improve our sales processes thus increasing productivity.

What do you dislike most about this product?

I have not yet experienced any challenges while using HubSpot Marketing Hub so nothing to dislike about it.

What recommendations would you give to someone considering this product?

I recommend HubSpot Marketing Hub for email marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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