HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Mbili M.

  • Role: Operations
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Ease of use and totally worth it

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The breadth of support functions to help in marketing. From landing pages, email marketing platforms and so on.

What is your favorite aspect of this product?

Ease of use and Dynamic Functionality

What do you dislike most about this product?

Customization is difficult

What recommendations would you give to someone considering this product?

If you are looking to level up all aspects of marketing. This is the product to have

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Martha S.

  • Role: Operations
  • Industry: Biotechnology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

The Best Choice for Marketing.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has the ability to go far beyond the ordinary marketing tools in having the unique features. By a click one can seems to be in front of the customer. It brings all the marketing strength under one roof, which enables the user to streamline his output.

What is your favorite aspect of this product?

It offers a variety of tools for functioning such as email marketing, social media marketing, inbound marketing and many other such aspects in order to make the marketing campaign easy to go. It has customized templates. Its navigation is easy to work. It helps businesses to streamline their efforts so to boosting their marketing. Overall, it increases the efficiency of work.

What do you dislike most about this product?

It would share with users its great hidden promising features when they get command over it. Overall, it’s not easy to pick up anything out of it as dislike. HubSpot is all in all tools. Sales team can use it for interaction and efficient dealing. The monthly reports are highly customizable.

What recommendations would you give to someone considering this product?

HubSpot is having a great core. It makes it easy to publish by managing the entire task efficiently. It helps in advertising the brands by giving the holy view of other content and channels. Even the person, who has no experience in marketing platform, can buy it. I would recommend for the person intends to be in sale and marketing to go for it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Clara E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

HubSpot is a Marketing Automation industry leader

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

In my opinion, no one has made the management of marketing automation more easy to use with the least amount of technical training needed than HubSpot. There will always be more customization and things you can't make platforms like these do that are highly specific to your unique business needs, but I think this platform does the best job of accommodating the broadest requirements.

What is your favorite aspect of this product?

Democratizing the process of automating your marketing tasks

What do you dislike most about this product?

There's always more customization and user-sharing capabilities that I would like

What recommendations would you give to someone considering this product?

Go for it. It streamlines your processes and allows many people across the organization to collaborate on Marketing pieces.

Pros

  • Trustworthy
  • Efficient Service
  • Saves Time
  • Client Friendly Policies

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