HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

OperaAhmed N.

  • Role: Operations
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Unified Marketing Channels

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

One standout aspect of HubSpot Marketing Hub is its ability to merge all marketing channels into a unified platform. This integration simplifies the management of email campaigns, social media, SEO, and content, contributing to our operational efficiency.

What is your favorite aspect of this product?

The comprehensive integration capabilities of HubSpot Marketing Hub have significantly streamlined our marketing processes. As the primary piece of technology in our stack, it offers a wide array of features, from lead capture to email marketing and ads, providing the flexibility we need. The HubSpot team's willingness to address questions through calls adds to the platform's appeal.

What do you dislike most about this product?

The Platforms abundant features have created a steep learning curve for it.

What recommendations would you give to someone considering this product?

Utilizing HubSpot Marketing Hub has been incredible for our ecommerce operations. The platform's user-friendly interface simplifies the design of email templates, making it a monthly staple for us. I appreciate the seamless integration with the sales CRM area, allowing easy movement of contacts and creation of centralized lists

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Mugdha S.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2024

Best application

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is best application for email campaigns as we can send to large number of users.Also, we can use drag and drop features to create emails

What is your favorite aspect of this product?

I liked the customisation available for creating emails campaigns and is easily integrated with various tools.

What do you dislike most about this product?

Proper trainings sessions should be established.

What recommendations would you give to someone considering this product?

Best application for email campaigns

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Kaitlin N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Flexible, Intuitive, and Perfect for Marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With HubSpot, all my marketing information and channels are in one product. I’m no longer hopping from platform to platform to do email marketing, social media marketing, and website management. Hubspot has been the most efficient and informative marketing platform I’ve ever used.

What is your favorite aspect of this product?

I love the CMS capabilities in HubSpot. We were able to build and manage our website and blog inside of HubSpot and it was very user friendly and gives insight into SEO capabilities for our content.

What do you dislike most about this product?

I don’t like the campaign functionality. The issue of not being able to archive pst campaigns makes it very difficult to see what current campaigns are running and the assets tied to them.

What recommendations would you give to someone considering this product?

Make sure you have at least one person who will be dedicated to keeping HubSpot up to date and that there are eager to dive into the product. Hubspot is incredibly vast and requires someone tenacious to dive into everything it has to offer.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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