HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.2 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

99 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Effective Service

Feature Ratings

Average 86

Email Marketing Automation

91

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

84

Opportunity Pipeline Tracking

84

Recommended Best Action

83

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Ease of Data Integration

84

Usability and Intuitiveness

84

Ease of Implementation

84

Ease of Customization

82

Ease of IT Administration

82

Vendor Support

82

HubSpot Marketing Hub Reviews

Eric P.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

We think it's a fantastic advertising tool.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot Marketing Hub, with its many useful features in an one location, is a good choice for companies of any size. The currently offered package provides excellent value for the money, but its set of included functions is very restricted. If your business expands and your marketing requirements become more complex, you may find that you need to switch to the premium plan. The professional package is a terrific way to take use of its smarts and automation features, which may help you save both time and money.

What is your favorite aspect of this product?

A small team may accomplish the task of a much bigger one by using the professional product, which is a wonderful deal considering all of the features it offers. Always learning from customers' feedback, product development never stops. We've always been included in beta tests for new features, and our feedback has always been used to make the product better practically immediately. I really like it a lot!

What do you dislike most about this product?

One major drawback is that the capabilities available in the package for smaller organizations are more restricted. As soon as you realize you need access to more complex capabilities, you will upgrade from the affordable but limited starting plan to the more comprehensive but pricey professional package. For startups without the capital to immediately purchase the professional package, this might come as a rude awakening.

What recommendations would you give to someone considering this product?

With so many options available on Hubspot's marketing platform, it might be challenging to make the most of the platform's many useful tools. Yet, in my opinion, you have nothing to lose by trying, especially because you may improve your business to its fullest potential at no additional cost. I think it would be a great assistance to small businesses if Hubspot included some of the premium capabilities in their free basic plan.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Frank R. C.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Marketing contact management is challenging to do

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It makes it easier for the team to share knowledge, manage work and input data for our company. Because the information is presented chronologically, it is simple to read.

What is your favorite aspect of this product?

To work in MA for the first time, I signed up for the marketing center of Hubspot, which I use as a CRM. I have created LP and HTML mail without code, and it is easy to do anything from sending mail bounce checks to automatic mail bounce actions. Compared to other specialized MA tools, the ease of use makes it very easy from a first-time MA tool user's point of view. Since all the information is gathered during sending, describing how it works is simpler.

What do you dislike most about this product?

A maximum number of people can be charged for marketing contacts. However, if you want to work within a specific budget, you only have to make the right contacts and marketing contacts. However, many salespeople are involved, which can be challenging to maintain. I don't have a specific idea that this should be the case, but I would appreciate adding a feature that would make it convenient to manage marketing contacts, including creating rules.

What recommendations would you give to someone considering this product?

The production of LPs, which used to be outsourced, is now possible. This will take about half an hour. It also establishes a pattern from lead creation to closure, removing the requirement for personalized attention. In addition, there is a history and progress record of all meetings with employees. This allowed all employees to view the document, even if they were not responsible for the company.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

María José C.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

The initial cost of this tool is free

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Inbound marketing, in which the person who wants to sell comes to the company on their own, has become mainstream, as opposed to traditional outbound marketing that pushes the person who wants to sell outside the company. It has become. HubSpot is perfect for these times. The excellent cost-effectiveness is also a big draw. Currently, we are using this tool with 20 people; the running and initial costs are the same. I was in charge of introducing this tool. Still, since it was an introduction to Salesforce migration, it was impossible to migrate existing workflows, etc., and it was impossible to introduce it smoothly.

What is your favorite aspect of this product?

You can get a discount for the Marketing Hub, Sales Hub, Service Hub, Starter plan and price for databases. By doing so, we were able to develop leads and ultimately increase sales. Sales increased by 21.3% year-on-year. It has gained customer recognition and established itself as a trusted brand in the market. It is an inbound service with extremely high customer satisfaction because of the strengthening of customer relationships, an improvement of the retention rates of customers, the realization of commercial growth, and extensive and complete customer service

What do you dislike most about this product?

This tool worked relatively well, as it was tested with a single service. However, the customization part of applying it to the business was implemented with the help of an external consultant; I feel it is feature-rich and takes time to master.

What recommendations would you give to someone considering this product?

The reason for the introduction was that we had to improve the current situation in which we could not manage and train the people interested in the service – people who are using the site and downloading materials – as potential customers. Specifically, I decided to use the MA tool as a prototype to see if it might improve. For a single service, my department (marketing office) did a test to the point that it could be readily accepted.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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