In Partnership With SelectHub
What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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In Partnership With SelectHub
HubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Marketing Analytics
Marketing Project Management
Customer Journey Modelling
Social Media Marketing Management
Mobile Marketing Management
Marketing Asset Management
Opportunity Pipeline Tracking
Recommended Best Action
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Eric P.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
We think it's a fantastic advertising tool.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot Marketing Hub, with its many useful features in an one location, is a good choice for companies of any size. The currently offered package provides excellent value for the money, but its set of included functions is very restricted. If your business expands and your marketing requirements become more complex, you may find that you need to switch to the premium plan. The professional package is a terrific way to take use of its smarts and automation features, which may help you save both time and money.
What is your favorite aspect of this product?
A small team may accomplish the task of a much bigger one by using the professional product, which is a wonderful deal considering all of the features it offers. Always learning from customers' feedback, product development never stops. We've always been included in beta tests for new features, and our feedback has always been used to make the product better practically immediately. I really like it a lot!
What do you dislike most about this product?
One major drawback is that the capabilities available in the package for smaller organizations are more restricted. As soon as you realize you need access to more complex capabilities, you will upgrade from the affordable but limited starting plan to the more comprehensive but pricey professional package. For startups without the capital to immediately purchase the professional package, this might come as a rude awakening.
What recommendations would you give to someone considering this product?
With so many options available on Hubspot's marketing platform, it might be challenging to make the most of the platform's many useful tools. Yet, in my opinion, you have nothing to lose by trying, especially because you may improve your business to its fullest potential at no additional cost. I think it would be a great assistance to small businesses if Hubspot included some of the premium capabilities in their free basic plan.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Frank R. C.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Feb 2023
Marketing contact management is challenging to do
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It makes it easier for the team to share knowledge, manage work and input data for our company. Because the information is presented chronologically, it is simple to read.
What is your favorite aspect of this product?
To work in MA for the first time, I signed up for the marketing center of Hubspot, which I use as a CRM. I have created LP and HTML mail without code, and it is easy to do anything from sending mail bounce checks to automatic mail bounce actions. Compared to other specialized MA tools, the ease of use makes it very easy from a first-time MA tool user's point of view. Since all the information is gathered during sending, describing how it works is simpler.
What do you dislike most about this product?
A maximum number of people can be charged for marketing contacts. However, if you want to work within a specific budget, you only have to make the right contacts and marketing contacts. However, many salespeople are involved, which can be challenging to maintain. I don't have a specific idea that this should be the case, but I would appreciate adding a feature that would make it convenient to manage marketing contacts, including creating rules.
What recommendations would you give to someone considering this product?
The production of LPs, which used to be outsourced, is now possible. This will take about half an hour. It also establishes a pattern from lead creation to closure, removing the requirement for personalized attention. In addition, there is a history and progress record of all meetings with employees. This allowed all employees to view the document, even if they were not responsible for the company.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
María José C.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Feb 2023
The initial cost of this tool is free
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Inbound marketing, in which the person who wants to sell comes to the company on their own, has become mainstream, as opposed to traditional outbound marketing that pushes the person who wants to sell outside the company. It has become. HubSpot is perfect for these times. The excellent cost-effectiveness is also a big draw. Currently, we are using this tool with 20 people; the running and initial costs are the same. I was in charge of introducing this tool. Still, since it was an introduction to Salesforce migration, it was impossible to migrate existing workflows, etc., and it was impossible to introduce it smoothly.
What is your favorite aspect of this product?
You can get a discount for the Marketing Hub, Sales Hub, Service Hub, Starter plan and price for databases. By doing so, we were able to develop leads and ultimately increase sales. Sales increased by 21.3% year-on-year. It has gained customer recognition and established itself as a trusted brand in the market. It is an inbound service with extremely high customer satisfaction because of the strengthening of customer relationships, an improvement of the retention rates of customers, the realization of commercial growth, and extensive and complete customer service
What do you dislike most about this product?
This tool worked relatively well, as it was tested with a single service. However, the customization part of applying it to the business was implemented with the help of an external consultant; I feel it is feature-rich and takes time to master.
What recommendations would you give to someone considering this product?
The reason for the introduction was that we had to improve the current situation in which we could not manage and train the people interested in the service – people who are using the site and downloading materials – as potential customers. Specifically, I decided to use the MA tool as a prototype to see if it might improve. For a single service, my department (marketing office) did a test to the point that it could be readily accepted.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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