HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Rahul y.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Easy to use yet quite difficult.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Loved using it and was unhappy when we slashed expenditures.

What is your favorite aspect of this product?

From email advertising to social media, everything was functional.

What do you dislike most about this product?

The expense! Small organizations can't keep up.

What recommendations would you give to someone considering this product?

HubSpot because it lets my team collect and store all the data we need.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Efficient Service
  • Client Friendly Policies

Cons

  • Wastes Time

Ryan C.

  • Role: Sales Marketing
  • Industry: Agriculture
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2024

Best CRM on the market

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It can offer a variety of solutions in automation, control and activity management

What is your favorite aspect of this product?

Being able to manage my activities and schedule them

What do you dislike most about this product?

Difficulty automating tasks, validation needs to be done manually

What recommendations would you give to someone considering this product?

Evaluate the size of your team and the need for the plan, understand which one suits you best

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Commodity Features
  • Vendor's Interest First
  • Leverages Incumbent Status

Christopher O.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Pricey, but if you use to the fullest worth it

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The integrated aspects of it are unmatched. Having your CRM connected to your marketing software is incredible for reporting and just an overall synced up business

What is your favorite aspect of this product?

Email automation through workflows is incredibly powerful, and if you plan things well you can sit back and just tweak content from time to time

What do you dislike most about this product?

The price is a lot and if you don't dedicate time to getting things set up and integrated you can spend a lot of money for less return

What recommendations would you give to someone considering this product?

Be ready to ditch many of your other systems. HubSpot works best when everything is aligned and connected across marketing, sales, and service.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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