HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.2 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

99 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Effective Service

Feature Ratings

Average 86

Email Marketing Automation

91

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

84

Opportunity Pipeline Tracking

84

Recommended Best Action

83

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Ease of Data Integration

84

Usability and Intuitiveness

84

Ease of Implementation

84

Ease of Customization

82

Ease of IT Administration

82

Vendor Support

82

HubSpot Marketing Hub Reviews

Peter S.

  • Role: Industry Specific Role
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

One-stop shop for marketing requirements

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Planning our webinars and getting ready for on-site conference attendance have both been made much easier by having visibility to contacts in my lists. We can track engagement with all communications using HubSpot and utilize this information to inform upcoming efforts. We choose Hubspot since it offers several advantages.

What is your favorite aspect of this product?

Everything, including the drag-and-drop editor's simplicity and convenience of use. Clear, simple to read, and pertinent. It is incredibly simple to understand the effectiveness of any efforts when we can quickly see information on blog open and click-through rates. Being able to see all of this information at a glance is a huge comfort for a one-person marketing team. It's very useful to have the more recent feature of adding posts to several channels.

What do you dislike most about this product?

Since we collaborate with many other departments that might not require a Hubspot account but do want access to review content before it goes live, the various responsibilities and permissions can be a little confusing. In order to make live updates more rapid, it would be beneficial if some preview links could be seen by individuals who receive the link.

What recommendations would you give to someone considering this product?

Set up a certain project in your mind first. That will enable you to understand the platform completely and determine how to make the most of your time and efforts. After that, include other subjects, goals, or objectives in your project. I advise you to try it out since it will take your productivity to a new level.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Brian G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I Really Love HubSpot!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With Hubspot, you can see how your marketing, sales, and customer success departments are all connected. Before adopting Hubspot, we relied on a plethora of non-integrated products, resulting in missed opportunities. Hubspot's finest feature is that it serves as a one-stop shop for all your business needs. In addition, Hubspot has fantastic support services. When working with a tight schedule, having the ability to get a hold of someone via phone in a matter of minutes is invaluable.

What is your favorite aspect of this product?

When it comes to small enterprises, Hubspot's most useful feature is undoubtedly its all-in-one functionality. Over the years of using this service, I never once worried that we were overpaying for unnecessary extras. Workflow, support survey, sequence, and content scheduling automation let us perform like a much larger group. There was no limit to the amount of content we could distribute, and no audience we couldn't reach. Also, the support staff is FANTASTIC in every way. It's a big deal in my book when contacting help gets the job done without eating up too much of your time. As a fan of chat assistance.

What do you dislike most about this product?

Hubspot changes so frequently that my criticisms are quickly rendered moot. Still, it would be great if we could define our own policies for dealing with contact duplication and contact-company relationships. Several of the enterprise-only capabilities, such split testing of landing pages, appear unnecessary.

What recommendations would you give to someone considering this product?

When it comes to marketing automation, HubSpot is ideal for companies of all sizes. Since it's simple to pick up, getting started won't take too much time. HubSpot isn't a good fit for large businesses because of how complicated and personalized its marketing automation procedures are. HubSpot is perfect for small and medium-sized businesses since its pre-built features include everything a company needs to begin marketing immediately.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Natalia S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

A trade and marketing management system

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is an interactive and easily integrated platform mainly for monitoring companies in the managerial, administrative and commercial areas in a professional way, allowing business to be carried out effectively and reliably.

What is your favorite aspect of this product?

What I like the most is its ability to analyze sales even by email, it has notification systems of each process carried out by both clients and partners, which allows monitoring each stage of the business

What do you dislike most about this product?

I have had no problems and it has worked well for me

What recommendations would you give to someone considering this product?

Recommended for commercial industries, plus there are versions for all economies

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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