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In Partnership With SelectHub
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What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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In Partnership With SelectHub
HubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Conversion Propensity Modeling
Marketing Analytics
Marketing Project Management
Customer Journey Modelling
Social Media Marketing Management
Mobile Marketing Management
Marketing Asset Management
Opportunity Pipeline Tracking
Recommended Best Action
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
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Shubham S.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jan 2025
Super Efficient Marketing Automation Platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot is an excellent omni-channel marketing automation tool that has truly elevated our engagement game and has improved our conversions significantly. Can be easily integrated with CRM platforms which makes it super effective. Overall a great experience so far.
What is your favorite aspect of this product?
I like how seamlessly it can be integrated with other CRM platforms ensuring a strong alignment between marketing and sales enabling a smooth flow of data between these two crucial business functions. It has an excellent capability to drive personalized data-driven marketing campaigns that helps with better nurturing of leads and enhancing overall conversions. Overall a great platform and a true game changer.
What do you dislike most about this product?
Customer support needs improvement, specifically resolving technical issues. Support teams should be fast in terms of responsiveness. This can make the overall client experience better
What recommendations would you give to someone considering this product?
HubSpot is truly an excellent marketing automation platform, Must consider if you are looking to enhance your customer engagement and nurturing game. It will significantly help in improving your conversions.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
Please tell us why you think this review should be flagged.
Julie G.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2025
HubSpot Steel: Strengthening Marketing Strategies
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
In a metal manufacturing company, marketing isn’t just about brand awareness; it’s about generating qualified leads, nurturing them effectively, and measuring every step of the journey. That’s where HubSpot Marketing Hub excels for us. It’s a comprehensive platform that combines automation, analytics, and customization. Unlike some siloed marketing tools, it brings everything together, from email campaigns to social media scheduling, under one roof—and it does it well.
What is your favorite aspect of this product?
One feature I can’t stop talking about is the workflow automation. With a complex B2B sales cycle, we need to stay top-of-mind for potential clients without overwhelming them. HubSpot’s workflows let us send targeted, personalized emails based on user behavior, like downloading a spec sheet or visiting a product page. It’s almost like having another team member focused entirely on nurturing leads while we work on strategy.
What do you dislike most about this product?
The platform can sometimes feel a bit rigid in reporting
What recommendations would you give to someone considering this product?
I’d recommend HubSpot Marketing Hub to any marketing manager, especially in a manufacturing context where lead generation and nurturing are so critical. It’s intuitive, effective, and packed with features that can take your campaigns to the next level. Whether you’re just starting with inbound marketing or looking to refine an existing process, this platform is worth every minute of your time.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Finance
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Dec 2024
"User-friendly and feature-rich, but room for impr
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Saves Time
Please tell us why you think this review should be flagged.
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