HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Shubham S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Super Efficient Marketing Automation Platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is an excellent omni-channel marketing automation tool that has truly elevated our engagement game and has improved our conversions significantly. Can be easily integrated with CRM platforms which makes it super effective. Overall a great experience so far.

What is your favorite aspect of this product?

I like how seamlessly it can be integrated with other CRM platforms ensuring a strong alignment between marketing and sales enabling a smooth flow of data between these two crucial business functions. It has an excellent capability to drive personalized data-driven marketing campaigns that helps with better nurturing of leads and enhancing overall conversions. Overall a great platform and a true game changer.

What do you dislike most about this product?

Customer support needs improvement, specifically resolving technical issues. Support teams should be fast in terms of responsiveness. This can make the overall client experience better

What recommendations would you give to someone considering this product?

HubSpot is truly an excellent marketing automation platform, Must consider if you are looking to enhance your customer engagement and nurturing game. It will significantly help in improving your conversions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Unique Features

Julie G.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

HubSpot Steel: Strengthening Marketing Strategies

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

In a metal manufacturing company, marketing isn’t just about brand awareness; it’s about generating qualified leads, nurturing them effectively, and measuring every step of the journey. That’s where HubSpot Marketing Hub excels for us. It’s a comprehensive platform that combines automation, analytics, and customization. Unlike some siloed marketing tools, it brings everything together, from email campaigns to social media scheduling, under one roof—and it does it well.

What is your favorite aspect of this product?

One feature I can’t stop talking about is the workflow automation. With a complex B2B sales cycle, we need to stay top-of-mind for potential clients without overwhelming them. HubSpot’s workflows let us send targeted, personalized emails based on user behavior, like downloading a spec sheet or visiting a product page. It’s almost like having another team member focused entirely on nurturing leads while we work on strategy.

What do you dislike most about this product?

The platform can sometimes feel a bit rigid in reporting

What recommendations would you give to someone considering this product?

I’d recommend HubSpot Marketing Hub to any marketing manager, especially in a manufacturing context where lead generation and nurturing are so critical. It’s intuitive, effective, and packed with features that can take your campaigns to the next level. Whether you’re just starting with inbound marketing or looking to refine an existing process, this platform is worth every minute of your time.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Finance
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Dec 2024

"User-friendly and feature-rich, but room for impr

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Saves Time

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