HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot Marketing Hub Logo Award Winner Product Badge
HubSpot

HubSpot Marketing Hub

Composite Score
9.0 /10
CX Score
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Automation - B2B category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Email Marketing Automation

90

Conversion Propensity Modeling

87

Marketing Analytics

87

Marketing Project Management

87

Customer Journey Modelling

86

Social Media Marketing Management

85

Mobile Marketing Management

85

Marketing Asset Management

85

Opportunity Pipeline Tracking

84

Recommended Best Action

84

Vendor Capability Ratings

Average 84

Business Value Created

87

Quality of Features

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

85

Usability and Intuitiveness

85

Ease of Implementation

85

Ease of Data Integration

85

Ease of Customization

83

Ease of IT Administration

83

Vendor Support

82

HubSpot Marketing Hub Reviews

Sam M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Great all-in-one product; could use improvement

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

I think many of us in marketing consider HubSpot "the OG" marketing hub. You really can do SO much all in one platform, which is its biggest draw for me as an end-user/auditor. Owing to this, it makes cross-functional teams' lives so much easier. I can work on various projects for different departments all in one platform.

What is your favorite aspect of this product?

It's overall ease-of-use, however, this is sometimes impeded by the unengaging user interface. The more customizations you have, the more confusing everything gets. It's not the best at neatly (or intuitively) organizing information, especially on complex customer accounts.

What do you dislike most about this product?

There is a lot of customization to be had in HubSpot, but I feel like the customization features just aren't there. Really disappointed in the features for email marketing in particular. Because of this, I use an entirely different product for email marketing campaigns.

What recommendations would you give to someone considering this product?

If you're thinking to use this solely for email marketing, get a niche tool for that. If you need this to function as a CRM *and* marketing platform at the same time, in addition to maybe even several other projects like managing teams, contractors, etc. -- then this could really work well for you.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Includes Product Enhancements
  • Reliable

Awais S.

  • Role: Human Resources
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Super nice to have this. Makes contacting people e

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

Haven’t used other softwares

What is your favorite aspect of this product?

Makes contacting people easier

What do you dislike most about this product?

Interface

What recommendations would you give to someone considering this product?

please make it more customised and add more filters

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Nicholas W.

  • Role: Human Resources
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

All encompassing top of the line product!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The depth and breadth of Hubspot Marketing and how it interacts with the other facets of Hubspot is unrivaled.

What is your favorite aspect of this product?

I like the multitude of options for creating campaigns and tracking their progress.

What do you dislike most about this product?

I really do not dislike anything. I wish our teams could accelerate their ability to utilize all facets of this program.

What recommendations would you give to someone considering this product?

I would recommend prepare yourself to spend the time necessary to utilize the product to its full potential so you yield the best results.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Includes Product Enhancements
  • Reliable

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