What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Website Analytics category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

84 Satisfaction of Cost Relative to Value

2
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

2% Negative
4% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Respectful
  • Security Protects

Feature Ratings

Average 84

Audience Segmentation

87

Conversion Analysis

85

Customer Value Analysis

85

Customer Journey Modelling

84

Device and Browser Analytics

84

Paid Search Integration

83

Data Visualization

83

Audience Demographics

83

Social Media Analytics

83

Search Engine Optimization

82

API Framework

79

Vendor Capability Ratings

Average 85

Quality of Features

88

Business Value Created

88

Breadth of Features

87

Product Strategy and Rate of Improvement

85

Ease of Data Integration

85

Ease of Implementation

85

Usability and Intuitiveness

85

Ease of IT Administration

85

Ease of Customization

84

Availability and Quality of Training

83

Vendor Support

81

HubSpot Marketing Hub Reviews

Anna R.

  • Role: Operations
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Where Analytics Meets Precision Campaigning

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is exceptional due to its range of capabilities. The tracking tools are top-notch, providing detailed data on website traffic, lead generation, and conversions. However, HubSpot's true strength lies in its automation and personalization features. The ability to segment audiences and deliver customized messages makes it a comprehensive solution for modern marketing campaigns. HubSpot Marketing Hub integrates with many analytics tools, making it more useful in a broad analytics ecosystem.

What is your favorite aspect of this product?

A standout strength of HubSpot Marketing Hub is its user-friendly interface, which provides numerous benefits. Navigating the analytics dashboard and setting up tracking details makes data collection easier. Automation workflows simplify repetitive tasks, saving time and resources. Personalization features help create targeted campaigns, increasing engagement and conversion rates. HubSpot Marketing Hub's tracking tools give insights into lead generation sources, allowing for targeted campaigns to audiences that are likely to convert.

What do you dislike most about this product?

Despite being a strong tool, HubSpot Marketing Hub can always be made better. Adding AI-based predictive analytics to forecast campaign performance and improving A/B testing capabilities would enhance the sophistication of an already powerful platform.

What recommendations would you give to someone considering this product?

As someone immersed in marketing analytics, I have found HubSpot Marketing Hub to be an invaluable tool for successful campaign management. HubSpot's tools for tracking, automation, and personalization improve marketing campaign analysis and performance. The benefits of campaign analysis, automation, and personalization far surpass any obstacles. The ability to craft targeted campaigns based on thorough data insights is a game-changing capability, making HubSpot Marketing Hub indispensable for marketers focused on maximizing ROI.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kiranjit K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2023

Best For SEO Prospective

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Managing different accounts in one platform and posting on them.

What is your favorite aspect of this product?

Provide the right analytics data and also the social media management.

What do you dislike most about this product?

Some of the interface is not user friendly.

What recommendations would you give to someone considering this product?

Contact the support team for better assistance.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bùi H.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

All a Marker need!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is part of the HubSpot CRM platform, which means it integrates seamlessly with other HubSpot solutions, such as Sales Hub, Service Hub, and CMS Hub. This allows users to have a unified view of their customers and their entire marketing funnel from awareness to advocacy

What is your favorite aspect of this product?

My favorite aspect of this product is the landing page builder, which allows users to create and edit landing pages using a drag-and-drop interface. Users can also choose from a variety of templates and themes, or create their own from scratch. The landing page builder also integrates with the CRM, email marketing, and analytics tools, which makes it easy to track and optimize the performance of the landing pages

What do you dislike most about this product?

The thing I dislike most about this product is the confusing and expensive pricing tiers, which can be very costly if users have a large number of contacts or need advanced features

What recommendations would you give to someone considering this product?

Compare the different plans and features to see which one offers the best value for your business. Take advantage of the 14-day free trial to test the features and see if they suit your needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular HubSpot Marketing Hub Comparisons