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What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
100 Plan to Renew
84 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Security Protects
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Customer Value Analysis
Customer Journey Modelling
Device and Browser Analytics
Paid Search Integration
Data Visualization
Audience Demographics
Social Media Analytics
Search Engine Optimization
API Framework
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
![](https://cdn-public.softwarereviews.com/production/profile_image/2123901/original/2123901.jpg?1719255706)
Anna R.
- Role: Operations
- Industry: Utilities
- Involvement: End User of Application
Submitted Nov 2023
Where Analytics Meets Precision Campaigning
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is exceptional due to its range of capabilities. The tracking tools are top-notch, providing detailed data on website traffic, lead generation, and conversions. However, HubSpot's true strength lies in its automation and personalization features. The ability to segment audiences and deliver customized messages makes it a comprehensive solution for modern marketing campaigns. HubSpot Marketing Hub integrates with many analytics tools, making it more useful in a broad analytics ecosystem.
What is your favorite aspect of this product?
A standout strength of HubSpot Marketing Hub is its user-friendly interface, which provides numerous benefits. Navigating the analytics dashboard and setting up tracking details makes data collection easier. Automation workflows simplify repetitive tasks, saving time and resources. Personalization features help create targeted campaigns, increasing engagement and conversion rates. HubSpot Marketing Hub's tracking tools give insights into lead generation sources, allowing for targeted campaigns to audiences that are likely to convert.
What do you dislike most about this product?
Despite being a strong tool, HubSpot Marketing Hub can always be made better. Adding AI-based predictive analytics to forecast campaign performance and improving A/B testing capabilities would enhance the sophistication of an already powerful platform.
What recommendations would you give to someone considering this product?
As someone immersed in marketing analytics, I have found HubSpot Marketing Hub to be an invaluable tool for successful campaign management. HubSpot's tools for tracking, automation, and personalization improve marketing campaign analysis and performance. The benefits of campaign analysis, automation, and personalization far surpass any obstacles. The ability to craft targeted campaigns based on thorough data insights is a game-changing capability, making HubSpot Marketing Hub indispensable for marketers focused on maximizing ROI.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
![](https://cdn-public.softwarereviews.com/production/profile_image/2124263/original/2124263.jpg?1711940952)
Kiranjit K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Best For SEO Prospective
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Managing different accounts in one platform and posting on them.
What is your favorite aspect of this product?
Provide the right analytics data and also the social media management.
What do you dislike most about this product?
Some of the interface is not user friendly.
What recommendations would you give to someone considering this product?
Contact the support team for better assistance.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
![](https://cdn-public.softwarereviews.com/production/profile_image/2118982/original/2118982.jpg?1721806386)
Bùi H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2023
All a Marker need!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is part of the HubSpot CRM platform, which means it integrates seamlessly with other HubSpot solutions, such as Sales Hub, Service Hub, and CMS Hub. This allows users to have a unified view of their customers and their entire marketing funnel from awareness to advocacy
What is your favorite aspect of this product?
My favorite aspect of this product is the landing page builder, which allows users to create and edit landing pages using a drag-and-drop interface. Users can also choose from a variety of templates and themes, or create their own from scratch. The landing page builder also integrates with the CRM, email marketing, and analytics tools, which makes it easy to track and optimize the performance of the landing pages
What do you dislike most about this product?
The thing I dislike most about this product is the confusing and expensive pricing tiers, which can be very costly if users have a large number of contacts or need advanced features
What recommendations would you give to someone considering this product?
Compare the different plans and features to see which one offers the best value for your business. Take advantage of the 14-day free trial to test the features and see if they suit your needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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