What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
92 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Reliable
- Respectful
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Customer Value Analysis
Conversion Analysis
Customer Journey Modelling
Data Visualization
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Social Media Analytics
Audience Demographics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Ease of Customization
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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Email Marketing
Score 8.9
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A/B Testing
Score 8.6
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HubSpot Marketing Hub Reviews
Sourav S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Pretty tough to understand the product.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has a wholesome of features which any other marketing automation platform can never have.
What is your favorite aspect of this product?
Lead assigning and email updates at one place
What do you dislike most about this product?
UI is not very friendly and modern.
What recommendations would you give to someone considering this product?
Update UI with modern designs and make the product more self-served and easy to use.
Pros
- Reliable
- Efficient Service
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
Loana A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Use HubSpot Marketing Hub for Business Growth
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is an inbound marketing tool that helps businesses attract visitors, convert leads, and analyze marketing performance. I find HubSpot invaluable for streamlining campaigns, automating workflows, and gaining data-driven insights. HubSpot's biggest advantage is its platform, which brings together your marketing tools, campaign assets, and data in one spot. This gets rid of the need for disjointed workflows between different solutions. Particularly, I appreciate the drag-and-drop email and landing page builders that make campaign creation simple yet effective.
What is your favorite aspect of this product?
Furthermore, HubSpot excels in lead nurturing and automation. Tools like workflows, email sequencing, and smart content allow me to send customized messages to move contacts through the funnel. Additionally, the platform helps me keep track of how engaged contacts are at each stage, from filling out forms to opening emails and viewing webpages. As a result, I have a detailed understanding of what sort of content and actions attract various lead segments. Everything is consolidated in HubSpot, avoiding the need to toggle between platforms. This results in significant productivity improvements and continuity in our customer journeys.
What do you dislike most about this product?
While HubSpot has many features, I've noticed it lacks advanced segmentation capabilities when compared to business intelligence tools. HubSpot also doesn't offer the complex predictive modeling that some analysts require.
What recommendations would you give to someone considering this product?
Nevertheless, it provides tremendous value for executing campaigns and understanding their performance. HubSpot Marketing Hub has revolutionized our marketing operations by centralizing vital data and enabling swift execution of profitable insights. I highly recommend HubSpot Marketing Hub for overseeing marketing analysts due to its comprehensive reporting, code-free tools, intuitive UI, and automation power. It has allowed us to scale campaigns exponentially while maintaining personalization. If you are looking for an easy-to-use yet enterprise-level platform to streamline workflows and unlock growth, HubSpot is an ideal solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Daniel C.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Dec 2023
Hubspot is my favorite complete CRM platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Advanced tools for lead capture, contact management, and analytics.
What is your favorite aspect of this product?
Marketing and email automation
What do you dislike most about this product?
The price is very high
What recommendations would you give to someone considering this product?
Not sure.
Please tell us why you think this review should be flagged.
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